Solved Problem: Did Caitlin Clark Break the Law of Demand?

SupportsMacroeconomics, Microeconomics, Economics, and Essentials of Economics, Chapter 3, Section 3.1.

Photo from theathletic.com

Caitlin Clark had a sensational college career at the University of Iowa, being named National Player of the Year in her junior and senior years. She was chosen first by the Indiana Fever in the 2024 Women’s National Basketball Association (WNBA) draft of college players. Her popularity drew large crowds to both her home and away games during the 2024 season.

In 2023, the Indiana Fever sold an average of 4,067 tickets to its home games. In 2024, with Clark on the team, the Fever sold an average of 17,036 to its home games. The average price the Fever charged per ticket increased from $60 in 2023 to $110 in 2024. As an article on theathletic.com put it: “Despite the higher price point, even more tickets were sold [by the Fever] this year.”

Can we conclude from this information that Caitlin Clark is so popular that the demance curve for Fever tickets is upward sloping? Briefly explain.

Solving the Problem
Step 1: Review the chapter material. This problem is about the effect of a price change on the quantity demand of a good or service, so you may want to review Chapter 3, Section 3.1, “The Demand Side of the Market.” 

Step 2: Answer the question by explaining whether it’s likely that the demand curve for tickets to Fever games is upward sloping. It’s unlikely that the demand curve for tickets to Fever games is upward sloping. The law of demand states that, holding everything else constant, when the price of a product rises, the quantity demanded of the product will decrease. When the Fever raised ticket prices from $60 in 2023 to $100 in 2024, we would expect the result to be a movement up the demand curve for tickets, resulting in fewer tickets sold, provided that everything else that would affect the demand for tickets was constant between 2023 and 2024. But everything wasn’t constant because the Fever had Clark on the team in 2024 but not in 2023. Her popularity increased the demand for tickets, shifting the demand curve to the right. In other words, the shift in demand allowed the Fever to sell more tickets at a higher price—moving from a price of $60 and a quantity of 4,067 on the 2023 demand curve to a price of $110 and a quantity of 17,036 on the 2024 demand curve.

A Grand Policy Bargain

An image of the U.S. Capitol generated by GTP-4o

Glenn serves on the the Grand Bargain Committee, chaired by Michael Strain of the American Enterprise Institute and Isabel Sawhill of the Brookings Institution. The committee, whose members span the political spectrum, have prepared a report that addresses some of the country’s most pressing economic and social problems.

Glenn and Michael Strain prepared the following introduction to the report. Below there is a link to the whole report.

The views expressed in this report are those of the individual authors who collectively constitute the Grand Bargain Committee, co-chaired by Michael R. Strain and Isabel V. Sawhill. This report was sponsored by the Center for Collaborative Democracy and was prepared independent of influence from the center and from any other outside party or institution. It is being published by the Bipartisan Policy Center as an example of how people with diverse views and political leanings can find common ground. The recommendations are strictly those of the policy experts and do not necessarily reflect the views of any organization or those of the BPC. All data are current as of November 2023.

By: Eric Hanushek, G. William Hoagland, Douglas Holtz-Eakin, R. Glenn Hubbard, Maya MacGuineas, Richard V. Reeves, Robert D. Resichauer, Gerard Robinson, Isabel V. Sawhill, Diane Schanzenbach, Richard Schmalensee, Michael R. Strain, and C. Eugene Steuerle.

Introduction

The United States faces serious economic and social challenges, including:

  • The underlying economic growth rate has slowed, as have opportunities for people to move up the economic ladder.
  • Our education system fails too many children and leaves many more with fewer opportunities than they deserve.
  • The nation is not rising to the challenge of addressing climate change.
  • Both our health care system and the health of our population need improvement.
  • Our income tax system is broken, generating tax revenue in an inefficient and unfair manner.
  • And the national debt is growing at an unsustainable pace, threatening long-term economic growth, crowding out needed investments in economic opportunity, and placing the nation’s ability to respond to a future crisis at risk.

    To address these problems, the Center for Collaborative Democracy commissioned subject matter experts—progressives, centrists, and conservatives—to develop a “Grand Bargain” encompassing all six issues. The policy debate typically puts these problems into silos, and within each silo, powerful forces support the status quo. This report seeks to break down these silos. Dealing with them all at once—in a Grand Bargain—is a more promising strategy than dealing with them individually, because it allows for different parties to strike deals across policy issues, not just within a single issue.

For example, implementing a carbon tax to address climate change seems impossibly difficult. So does increasing accountability for teacher performance. Trading one for the other might be easier than pursuing both in isolation. Fixing the structural budget deficit by reducing entitlement spending is an enormous political challenge. So is increasing spending on programs that advance economic opportunity. Doing both at the same time could be more politically feasible than addressing them separately.

In this context, the group of experts met for several months in 2023 to share perspectives and ideas and to come up with sensible policies in each of these areas: economic growth and mobility; education; environment; health; taxes; and the federal budget. The end result is this report, which is being published by the Bipartisan Policy Center as an example of how people with diverse views and political leanings can find common ground.

This report is short, consisting of less than 30 pages of text. Its brevity is by design. This constraint forced the group to stay focused on issues and recommendations that matter the most. The focus of the report is on concepts. It is designed to answer such questions as, “How should the nation’s approach to education or to the federal budget change? What fundamental reforms are required to increase the underlying rates of economic growth and upward mobility?” Focusing on concepts means not focusing on policy details, including the details of implementing our recommendations and of transitioning across policy regimes. Our lack of attention to policy details does not mean we do not recognize their importance. Of course, we do, and many members of the group have spent much of their careers studying and designing public policies. Instead, we focus on concepts because we believe the United States needs to return to a discussion of first principles. This report advances that objective.

Not every member of the group agrees with every recommendation in this report. That is not surprising given the diversity of views in the group, and the difficulty and complexity of many of the issues we address. Despite this disagreement, we were able to have an informed and constructive discussion about these economic issues, to find compromises, and to come up with a set of recommendations that we believe, on balance, would greatly strengthen the country and improve people’s lives.

We believe in the importance of a market economy. Free markets have led to unprecedented growth and innovation, along with rising incomes, over the past three centuries. But government also has a role to play. To unleash more growth, we need to curtail unneeded or overly costly regulations and to create a tax system that encourages investment spending and innovation. To bring prosperity to more people, we need policies that will enable more people to benefit from economic growth through investment in their education and skills. For this reason, we put a great deal of emphasis on improving education for children, on training or retraining for adult workers, and on subsidizing the earnings of low-wage workers when necessary while maintaining a safety net for those who cannot work.

Our proposals are designed to advance certain underlying values and themes: Work and savings should be rewarded, investment should be encouraged over consumption, public assistance should be better targeted to those most in need, the tax system should be more progressive, and the nation should invest relatively more in the young and spend relatively less on the elderly.

Our specific proposals in each area are as follows:

  • On economic growth and mobility, we recommend investing in the education and training of workers, through community colleges and apprenticeships. We call for a more skill-based immigration system and for more immigrants; for encouraging innovation by investing more in basic research; for reducing taxes on new investment; for curbing unneeded regulation; for reducing the national debt; and for encouraging participation in economic life by increasing the generosity of earnings subsidies for low-wage workers.
  • On education, we recommend improving the teacher workforce at the K-12 level; paying teachers more but strengthening the link between pay and performance; maintaining educational standards and accountability while narrowing gaps by race and class; expanding school choice; and recognizing the role that parents and families must play in students’ learning.
  • On the environment, our main recommendation is to adopt a carbon tax. We also call for reducing methane emissions; expanding federal authority in the planning, siting, and permitting of the national electric transmission system; and repealing the renewable fuel standard that requires refiners to blend corn ethanol into the fuel they sell.
  • On health, we call for giving more attention to the social determinants of poor health with a focus on the need for better nutrition, for rationalizing existing subsidies for health care, and for reducing health care costs.
  • On taxes, we call for increasing tax revenue as a share of annual gross domestic product (GDP), and for that revenue to be raised in a manner that is more progressive, efficient, and simple than under current law, while also increasing the incentive to save and invest. For the business sector, that means allowing the expensing of investment expenditures and moving toward equal treatment of the corporate and noncorporate sectors.
  • On the federal budget, we recommend putting the debt as a share of annual GDP on a sustainable trajectory with a comprehensive package of reforms made up of a rough balance between tax increases and spending cuts in the initial years, phasing into a much larger share of the savings coming from spending cuts over time.

    Most of these recommendations are at the federal level, but some are at the state and local level, particularly our education recommendations.

In the spirit of a Grand Bargain, these recommendations advance common goals and values through compromises both within and across policy areas. For example, one of our values is reflected in the goal of refocusing government spending on those who truly need it, and another is to restore fiscal responsibility. To accomplish this, we call for slower growth in Social Security and Medicare benefits for affluent seniors to reduce the major driver of the national debt, but we also protect vulnerable seniors and spend more on the education of children and on earnings subsidies for the working poor. We recommend adopting a carbon tax because it will simultaneously advance our goals of supporting the environment, increasing tax revenue, and boosting dynamism by encouraging innovation in the energy sector.

We believe the analysis and recommendations in this report point a path forward for the nation, but we offer them in a spirit of humility, understanding that others will disagree. We hope that this report catalyzes a much needed debate about the future of our nation.

View the full website here.

Read the full report here.

Rent Control in Europe

Image generated by GTP-4o of “an apartment building in Amersterdam.”

Recent articles in the media discussed the effects of rent control on the market for apartments in the Netherlands and in Stockholm, the capital of Sweden. The articles describe a situation that is consistent with the analysis in Chapter 4, Section 4.3. Figure 4.10 shows the expected results from the imposition of a rent control law. Some renters gain by living in apartments at below the equilibirum market rent, but the shortage of apartments resulting from the price ceiling means that some renters are unable to find apartments. As with other price controls, rent ceilings impose a deadweight loss on the economy, shown in the figure as the areas B + C.

An article on bloomberg.com discusses the effect on the market for apartments in the Netherlands of the passage in June of the Affordable Rent Act. The act raised the fraction of apartments covered by rent control from about 80 percent to 96 percent. The expansion of rent control appears to have led to an increased shortage of apartments. The article quotes one teacher who has been unable to find an apartment for her family as saying: “The cost isn’t the problem, but a real shortage of housing is.”

The article indicates that some landlords who doubt they can earn a profit under the new law are selling their buildings. If the buildings are converted to other uses, the shortage of apartments will be increased. The article mentions another unintended change to the apartment market from the provision of the new law that requires leases to be open-ended. Some landlords fear that as a result they may find themselves unable to evict tenants, however troublesome the tenants may be. In response, these landlords are giving priority to foreigners, who they believe are likely to move more often.

An article in the Economist looks at another aspect of rent control. The following figure is reproduced from Solved Problem 4.3. It shows that because rent control leads to a shortage of apartments it creates an incentive for tenants and landlords to agree to a rent that is higher than the legal rent ceiling. In this example, renters who are unable to find an apartment at the rent control ceiling of $1,500 may bid up the rent to $3,500—which in this example is $1,000 higher than the market equilibrium rent in the absence of rent control—rather than not be able to rent an apartment. Clearly, renters paying this illegal rent are worse off than they would be if there were no rent control law.

According to the article in the Economist, the average time on a waiting list for a rent controlled apartment is 20 years. Not surprisingly, “Young Swedes often have to put up with expensive sublets agreed to under the table,” for which they typically pay rents above both the rent control ceiling and the market equilibrium rent. Most economists agree that expanding the quantity of available housing by making it easier to build homes and apartments is a better way of reducing housing costs than is imposing rent controls.

Has the United States Won the War on Poverty?

President Lyndon Johnson signing the Economic Opportunity Act in 1964. (Photo from Wikipedia)

In 1964, President Lyndon Johnson announced that the federal government would launch a “War on Povery.” In 1988, President Ronald Regan remarked that “some years ago, the Federal Government declared war on poverty, and poverty won.” Regan was exaggerating because, however you measure poverty, it has declined substantially since 1964, although the official poverty rate has remained stubbornly high since the early 1970s.

Each year the U.S. Census Bureau calculates the official poverty rate—the fraction of the population with incomes below the federal poverty level, often called the poverty line. The following table shows the poverty line for the years 2023 and 2024 illustrating how it varies with the size of a household:

The following figure shows the official poverty rate for the years from 1960 to 2022. The poverty rate in 1960 was 22.2 percent. By 1973, it had been cut in half to 11.1 percent. The decline in the poverty rate largely stopped at that point. In the following years the official poverty rate fluctuated but stopped trending down. In 2022, the poverty rate was 11.5 percent—actually higher than in 1973. (The Census Bureau will release the poverty rate for 2023 later this month.)

But is the official poverty rate the best way to measure poverty? In Microeconomics, Chapter 17, Section 17.4 (Economics, Chapter 27, Section 27.4), we discuss some of the issues involved in measuring poverty. One key issue is how income should be measured for purposes of calculating the poverty rate. In an academic paper, Richard Burkhauser, of the University of Texas, Kevin Corinth, of the American Enterprise Institute, James Elwell, of the Congressional Joint Committee on Taxastion, and Jeff Larimore, of the Federal Reserve Board, carefully consider this issue. (The paper can be found here, although you may need a subscription or access through your library.)

They find that using an adjusted measure of the poverty line and a fuller measure of income results in the poverty rate falling from 19.5 percent in 1963 to 1.9 percent in 2019. In other words, rather than the poverty rate stagnating at around 11 percent—as indicated using the official poverty numbers—it actually fell dramatically.  Rather than progress in the War on Poverty having stopped in the early 1970s, these results indicate that the war has largely been won. The authors, though, provide some important qualifications to this conclusion, including the fact that even 1.9 percent of the population represents millions of people.

Discussions of poverty distinguish between absolute poverty—the ability of a person or family to buy essential goods and services—and relative poverty—the ability to buy goods and services similar to those that can be purchased by individuals and families with the median income. The authors of this study argue that in launching the War on Povery, President Johnson intended to combat absolute poverty. Therefore, the authors start with the poverty line as it was in 1963 and increase the line each year by the rate of inflation, as measured by changes in the personal consumption expenditures (PCE) price index.

To calculate what they call “the absolute full-income poverty measure (FPM)” they include in income both cash income and “in-kind programs designed to fight poverty, including food stamps (now the Supplemental Nutrition Assistance Program [SNAP]), the schoollunch program, housing assistance, and health insurance.” As noted earlier, using this new definition, the overall poverty rate declined from 19.5 percent in 1963 to 1.9 percent in 2019. The Black poverty rate declined from 50.8 percent in 1963 to 2.9 percent in 2019.

The author’s find that the War on Poverty has been less successful in reducing relative poverty. Linking increases in the poverty line to increases in median income results in the poverty rate having decreased only from 19.5 percent in 1963 to 15.6 percent in 2019. The authors also note that not as much progress has been made in fulfilling President Johnson’s intention that: “The War on Poverty is not a struggle simply to support people, to make them dependent on the generosity of others.” They find that the fraction of working-age people who receive less than half their income from working has increased from 4.7 percent in 1967 to 11.0 percent in 2019.

The following figure from the authors’ paper shows the offical poverty rate, the absolute full-income poverty rate—which the authors believe does the best job of representing President Johnson’s intentions when he launched the War on Poverty—and the relative poverty rate. 

Because of disagreements on how to define poverty and because of the difficulty of constructing comprehensive measures of income—difficulties that the authors discuss at length in the paper—this paper won’t be the last word in assessing the results of the War on Poverty. But the paper provides an important new discussion of the issues involved in measuring poverty. 

Did Taylor Swift’s Fans Break Economics?

Image generated by GTP-4o of a woman singer performing at a concert.

The answer to the question in the title is “yes” according to a column by James Mackintosh in the Wall Street Journal. In the Apply the Concept “Taylor Swift Tries to Please Fans and Make Money,” in Chapter 11 of Microeconomics, we discussed how for her The Eras Tour, Taylor Swift reserved more than half of the concert tickets for her “verified fans.” The tickets sold to verified fans for an average price of $250.

On the resale market, prices of the tickets soared to $1,000 or more. Yet only about 5 percent of tickets purchased by verified fans were resold. Mackintosh’s wife and “eldest offspring” were in in the other 95 percent—they had purchased their tickets at a low price but wouldn’t resell them at a much higher price. Moreover—and this is where Mackintosh sees economics as breaking—if they didn’t already have the tickets they wouldn’t have bought them at the current high price.

Not being willing to buy something at a price you wouldn’t sell it for is inconsistent behavior because it ignores a nonmonetary opportunity cost. (As we discuss in Chapter 10, Section 10.4.) If Mackintosh’s wife won’t sell her ticket for $1,000, she incurs a $1,000 opportunity cost, which is the amount she gives up by not selling the ticket. The two alternatives—either paying $1,000 for a ticket or not receiving $1,000 by declining to sell a ticket—amount to exactly the same thing.

Mackintosh recognizes that the actions of his wife and offspring reflect what he calls a “mental bias,” which he correctly labels the endowment effect: The tendency to be unwilling to sell something you already own even if you are offered a price greater than the price you would be willing to buy the thing for if you didn’t already own it.

As we discuss in Chapter 10, the endowment effect is one of a number of results from behavioral economics, which is the study of situations in which people make choices that don’t appear to be economically rational. So, Mackintosh’s family—and other Swifties—didn’t break economics. Instead, they demonstrated one of the results of behavioral economics. 

Fed Chair Powell Indicates that Rate Cuts Will Begin Soon

Photo of Federal Reserve Chair Jerome Powell from federalreserve.gov

Federal Reserve chairs often take the opportunity of the Kansas City Fed’s annual monetary policy symposium held in Jackson Hole, Wyoming to provide a summary of their views on monetary policy and on the state of the economy. In speeches, Fed chairs are careful not to preempt decisions of the Federal Open Market Committee (FOMC) by stating that policy changes will occur that the committee hasn’t yet agreed to. In his speech at Jackson Hole on Friday (August 23), Powell came about as close as Fed chairs ever do to announcing a policy change in a speech.

In the speech, Powell indicated that: “The time has come for policy to adjust. The direction of travel is clear, and the timing and pace of rate cuts will depend on incoming data, the evolving outlook, and the balance of risks.” The statement is effectively an announcement that the FOMC will reduce its target for the federal funds rate at its next meeting on September 17-18. By referring to “the timing and pace of rate cuts,” Powell was indicating that the FOMC was likely to eventually reduce its target for the federal funds rate well below its current 5.25 percent to 5.50 percent, although the reductions will be spread out over a number of meetings.

The minutes of the FOMC’s last meeting on July 30-31 were released on August 21. The minutes stated that: “The vast majority [of committee members] observed that, if the data continued to come in about as expected, it would likely be appropriate to ease policy at the next meeting.” The apparent consensus at the July meeting that the target for the federal funds rate should be reduced at the September meeting was likely the key reason why Powell was so forthright in his speech.

In his speech, Powell summarized his views on the reasons that inflation accelerated in 2021 and why it has slowly declined since reaching a peak in the summer of 2022:

“[The analysis of events that Powell supports] attributes much of the increase in inflation to an extraordinary collision between overheated and temporarily distorted demand and constrained supply. While researchers differ in their approaches and, to some extent, in their conclusions, a consensus seems to be emerging, which I see as attributing most of the rise in inflation to this collision. All told, the healing from pandemic distortions, our efforts to moderate aggregate demand, and the anchoring of expectations have worked together to put inflation on what increasingly appears to be a sustainable path to our 2 percent objective.”

As he has over the past three years, Powell emphasized the importance of expectations having remained “anchored,” meaning that households and firms continued to expect that the annual inflation rate would return to 2 percent, even when the current inflation rose far above that rate. We discuss how expectations of inflation affect the current inflation rate in Macroeconomics, Chapter 17 (Economics, Chapter 27).

How Well Have Low-Wage Workers Done over the Years?

Image of servers in a restaurant generated by ChatGTP-4o.

How should you track over time the real wagees of low-wage workers? If you are interested in income mobility, you would want to track the experience over the course of their working lives of individuals who began their careers in low-wage occupations. Doing so would allow you to measure how well (or poorly) the U.S. economy succeeds in providing individuals with opportunities to improve their incomes over time.

You might also be interested in how the real wages of people who earn low wages has changed over time. In this case, rather than tracing the wages over time of individuals who earn low wages when they first enter the labor market, you would look at the real wages of people who earn low wages at any given time. The simplest way to do that analysis would be using data on the average nominal wage earned by, say, the lowest 20 percent of wage earners, and deflate the average nominal wage by a price index to determine the average real wage of these workers. How the average real wage of low-wage workers varies over time provides some insight into the changing standard of living of low-wage workers.

In a recent Substack post, Ernie Tedeschi, Director of Economics at the Budget Lab research center at Yale University, has carried out a careful analysis of movements over time in the average real wage of low-wage workers. Tedeschi points out a complicating factor in this analysis: “The population has gotten older over time and more educated. The workforce looks different too, with more workers in services and fewer in manufacturing. Shifting populations means that comparisons of workers aren’t apples-to-apples over time.”

To correct for these confounding factors, Tedeschi constructs a low-wage index that makes it possible to examine the real wage of low-wage workers, holding constant the composition of low-wage workers with respect to “sex, age, race, college education, and broad industry and occupation” at the values of these characteristics in 2023. Using this approach, makes it possible to separate changes in wages of workers with given characteristics from changes in wages that occur because the average characteristics of workers has changed. For example, on average, workers who are older or who have more years of education will be more productive and, therefore, on average will earn higher wages than will workers who are younger or have fewer years of education.

The following figure from Tedeschi’sSubstack post shows movements in his low-wage index during each quarter from the first quarter of 1979 to the first quarter of 2024, with “low wage” defined as workers at the 25th precentile of the distribution of wages. (That is, 24 percent of workers receive lower wages and 75 percent of workers receive higher wages than do these workers.) The index shows that a low-wage worker in 2024 has a much higher real wage than a low-wage worker in 1979, but the increase in the average real wage occurs mainly during two periods: 1997–2007 and 2014–2024. (Tedeschi uses the person consumption expenditures (PCE) price index to convert nominal wages to real wages.)

A more complete discussion of Tedeschi’s methods and results can be found in his blog post.

Solved Problem: Difficulties in Determining the Price Elasticity of Demand for Frappuccinos

SupportsMicroeconomics and Economics, Chapter 6, and Essentials of Economics, Chapter 7.

Photo from the New York Times.

An article in the Wall Street Journal reported that Starbucks during certain periods is cutting by 50 percent the prices of many of its coffees, including its Frappuccino. The article also noted that: “Many restaurant chains are pumping out new deals this year in a bid to reverse weak traffic.” The article also quoted a Starbucks spokesman as saying that Starbucks is cutting prices “to ensure that consumers who are facing a challenging economic environment continue to visit its cafes.”

  1. What is Starbucks likely assuming about the price elasticity of demand for Frappuccinos?
  2. Suppose that after cutting its price of Frappuccinos by 50 percent, the quantity of Frappuccinos sold increases by 20 percent. Ignoring any information other than the values of the price cut and the quantity increase, calculate the price elasticity of demand for Frappuccinos. Considering only the value of the price elasticity of demand you calculated, will Starbucks earn more revenue or less revenue from selling Frappuccions as a result of the price cut? Briefly explain.
  3. Suppose that during the time that Starbucks cuts the price of Frappuccinos, competing coffee houses also cut the prices of their coffees. How will this fact affect your answer to part b.? Briefly explain.
  4. Does the fact that, because of inflation, some consumers are facing a “challenging economic environment” affect your answer to part b.? Briefly explain. 

Solving the Problem

Step 1: Review the chapter material. This problem is about the determinants of the price elasticity of demand and the effect of the value of the price elasticity of demand on a firm’s revenue following a price change, so you may want to review Chapter 6, Section 6.2 and Section 6.3.

Step 2: Answer part a. by explaining what Starbucks is likely assuming about the price elasticity of demand for Frappuccinos. Starbucks appears to be assuming that the demand for Frappuccions is price elastic, in which case a cut in the price will result in a more than proportional increase in the quantity of Frappuccions demanded. 

Step 3: Answer part b. by using the values given to calculate the price elasticity of demand for Frappuccions and explain whether as a result of the price cut Starbucks will earn more or less revenue from selling Frappuccinos. If all other factors affecting the demand for a product are held constant, the price elasticity of demand equals the percentage change in the quantity demanded divided by the percentage change in price. Therefore, in this case the price elasticity of demand for Frappuccinos equals 20%/–50% = –0.4. Therefore, relying just on the information on the changes in the price and quantity demanded, the demand for Frappuccinos is price inelastic. As explained in Section 6.5, when demand is price inelastic, a cut in price will result in a decrease in revenue.

Step 4: Answer part c. by explaining whether other coffee houses cutting the prices of their coffees will affect your calculation from part b. of the price elasticity of demand for Frappuccinos. The calculation in part b. assumes that during the time that Starbucks cuts the price of Frappuccinos, nothing else that affects demand will have changed. We know that the coffees sold by other coffee houses are substitutes for Frappuccinos. So we would expect that if other coffeehouses cut the prices of their coffees, the demand curve for Frappuccinos will shift to the left. The 20 percent increase in the quantity of Frappuccions sold reflects the effects of both the price cut and the shift in the demand curve for Frappuccinos. Therefore our calculation of the price elasticity of demand for Frappuccinos is inaccurate. It’s likely that the price elasticity is larger (in absolute value) than the value we caculated in part b.


Step 5: Answer part d. by explaining whether the fact that some consumers are facing a “challenging economic environment” affects your answer to part b.  The answer to part d. is similar to the answer to part c. If the fact that some consumers are facing a “challenging economic environment” means that these consumers are less likely to be buying coffee and other products away from home, then the demand curve for Frappuccinos will have shifted to the left during the period that Starbucks cut the price of these coffees. As a result, the value we computed for the price elasticity of demand in part b. will be inaccurate. Taken together, the factors mentioned in parts c. and d. indicate the difficulties that firms have in calculating the price elasticity of demand for their products during a time period when several factors that affect the demand for the products may be changing.

Markets for the People

Presidents Biden and Trump during one of their 2020 debates. (Photo from the Wall Street Journal)

On the eve of first debate between President Joe Biden and former President Donald Trump, Glenn reflects on the fundamentals of sound economic policy. This essay first appeared in National Affairs.

The advent of “Bidenomics” has resurrected decades-old debates about the merits of markets versus industrial policy. When President Joe Biden announced his eponymous strategy in June 2023, he blasted what he described as “40 years of Republican trickle-down economics” and insisted that he would seek instead to build “an economy from the middle out and the bottom up, not the top down.” He would achieve this through “targeted investments” in technologies like semiconductors, batteries, and electric cars — all of which featured heavily in initiatives like the CHIPS and Science Act and the Inflation Reduction Act. Yet despite the president’s professed support for a “middle out” economics, Bidenomics has thus far proven to be less of an intellectual framework than a set of well-intended yet ill-fated industrial-policy interventions implemented from the top down.

Some conservatives have joined Biden in embracing industrial policy. Writing recently in these pages, Republican senator Marco Rubio of Florida asserted that while it is difficult to “get industrial policy right, conservatives can and must take ownership of this space to keep the American economy strong and free.” Former president Donald Trump, for his part, staunchly advocates heavy tariffs to promote domestic manufacturing.

Conservatives who adopt their own version of protectionist tinkering with markets are missing an important opportunity. As mercantilism’s decline did for classical liberalism in the 19th century and Keynesianism’s misadventures did for neoliberalism in the 20th, Bidenomics’ failures offer an opening for the right to champion a new type of economics — one that puts opportunity for the people ahead of the economic rules of the game.

Rapid globalization and technological change have left too many Americans behind. But the answer is not for the state to invest in costly projects with dubious prospects, nor is it to adopt a strictly laissez-faire approach to the economy. By reviving classically liberal ideas about competition and opportunity in the face of change, conservatives can promote an alternative economics that retains the enormous benefits of markets and openness while putting people first.

LIBERALISM’S RISE AND FALL

Before “Bidenomics” became a popular term, national-security advisor Jake Sullivan hinted at the president’s economic priorities in an April 2023 speech at the Brookings Institution. There, he declared that a “new Washington consensus” had formed around a “modern industrial and innovation strategy,” which would correct for the excesses of the free-market orthodoxy propagated by the likes of Adam Smith, Friedrich Hayek, and Milton Friedman.

This orthodoxy, according to Sullivan, “championed tax cutting and deregulation, privatization over public action, and trade liberalization as an end in itself,” all of which eroded the nation’s industrial and social foundations. Finally, after nearly three decades of such policies, two “shocks” — the global financial crisis of 2007-2009 and the Covid-19 pandemic — ”laid bare the limits” of liberalism. The time had come, Sullivan concluded, to dispense with decades of policies touting the benefits of markets and free trade — and economists would just have to get over it.

The Biden administration’s assault on open markets and free trade is odd in some respects. Scholars at the Peterson Institute for International Economics — located just across the street from Brookings — concluded in a 2022 report that, thanks to America’s openness to globalization, trillions of dollars in economic benefits have flowed to U.S. households. Moreover, the United Nations estimates that integrating China, India, and other economies into the world trading order has brought one billion individuals out of poverty since the 1980s. The impact of technological change as a driver of growth and incomes is larger still. Juxtaposing such outcomes with the administration’s grievances calls to mind the popular outcry in Monty Python’s Life of Brian: “What have the Romans ever done for us?” Quite a lot, in fact.

Proponents of free markets have clashed with advocates of government intervention before, most notably at the dawn of classical liberalism toward the end of the 18th century and the advent of neoliberalism during the first half of the 20th. These contests were not so much battles of ideas as they were intellectual critiques of real-life policy failures.

In 1776, Adam Smith’s Inquiry into the Nature and Causes of the Wealth of Nations threw down the gauntlet. The book was radical, offering a sharp rebuke of the economic-policy order of the day. Mercantilism — or the “mercantile system,” as Smith called it — assumed that the world’s wealth is fixed, and that a state wishing to improve its relative financial strength would have to do so at the expense of others by maintaining a favorable balance of trade — typically by restricting imports while encouraging exports. Recognizing merchants’ role in generating domestic wealth, mercantilist states also developed government-controlled monopolies that they protected from domestic and foreign competition through regulations, subsidies, and even military force.

Predictably, this system enriched the merchant class. But it did so at the expense of the poor, who were subject to trade restrictions and import taxes that drove up the price of goods. It also stunted business growth, expanded the slave trade, and triggered inflation in regions with little gold and silver bullion on hand.

Smith turned the mercantilist view on its head, insisting that the real touchstone of “the wealth of a nation” was not the amount of gold and silver held in its treasury, but the value of the goods and services it produced for its citizens to consume. To maximize a nation’s wealth, he argued that the state should unleash its population’s productive capacity by liberating markets and trade. Setting markets free, he observed, would enable firms to specialize in generating the goods they produced most efficiently, and to exchange surpluses of those goods for specialized goods produced by others. This approach would spread the benefits of free trade throughout the population.

While sometimes caricatured as a full-throated endorsement of laissez-faire economics, Wealth of Nations also recognized that government played an important role in sustaining an environment that would allow free markets to flourish. This included protecting property rights, building and maintaining infrastructure, upholding law and order, promoting education, providing for national security, and ensuring competition among firms. Smith cautioned, however, that government officials should be careful not to distort markets unnecessarily through such mechanisms as taxation and overregulation, and should avoid accumulating large public debts that would drain capital from future productive activities.

Mercantilism did not suddenly fall away after Smith’s critique; it continued to dominate much of the world’s economic order for another half-century. But eventually, Smith’s arguments in favor of market liberalization carried the day. For much of the 19th and early 20th centuries, free markets and free trade facilitated unprecedented prosperity in the West.

A parallel series of events occurred during the 1930s and ’40s, when Friedrich Hayek and John Maynard Keynes famously (and nastily) debated economic theory in the pages of the Economic Journal. That contest, too, revolved around what was happening on the ground: the Great Depression and increasing government investment in industry. Keynes contended that market economies experience booms and busts based on fluctuations in aggregate demand, and that the government could mitigate the harms of recessions by stimulating that demand through increased spending. Hayek disagreed, arguing that such large-scale public spending programs as those Keynes proposed would prompt not just market inefficiency and inflation, but tyranny.

During the 1950s and ’60s, Milton Friedman took on Keynes’s theories, asserting instead that the key to stimulating and maintaining economic growth was to control the money supply. He also expanded on Hayek’s case for free markets as necessary elements of free societies: As he wrote in Capitalism and Freedom, economic freedom serves as both “a component of freedom broadly understood” and “an indispensable means toward the achievement of political freedom.”

Of course Hayek and Friedman, like Smith before them, did not immediately win the debate; Keynesianism dominated America’s economic policy for decades after the Second World War. But by the mid-1970s, rising inflation and slowed economic growth pressured policymakers to consider a different approach. Hayek and Friedman’s arguments — now often referred to collectively as “neoliberalism” — ultimately won over important political figures like Ronald Reagan and Bill Clinton in the United States and Margaret Thatcher and Tony Blair in Britain. It had a major impact on each of their economic-policy initiatives, which typically combined tax cuts and deregulation with reduced government spending and liberalized international trade.

The upshot of that liberal market order is reflected in the 2022 findings of the Peterson Institute outlined above — namely the trillions of dollars in economic benefits that have flowed to American households. In a similar vein, the institute found in a 2017 report that between 1950 and 2016, trade liberalization combined with cheaper transportation and communication owing to technological change increased per-household GDP in the United States by about $18,000. The benefits of economic liberalism have thus been and continue to be massive.

NEOLIBERAL OVERCORRECTION

For all the prosperity it brought to the world, market-induced change in an era of globalization and rapid technological advance also entailed significant costs. Leaders across the political spectrum celebrated the former but paid little attention to the latter, which hit low- and medium-skilled American workers particularly hard. As global competition intensified and technological change mounted, tens of thousands of Americans in the manufacturing industry lost their jobs. Meanwhile, state benefits programs and occupational-licensing requirements made it difficult, if not impossible, for these individuals to move in search of better opportunities.

Neoliberal economic logic asserts that maintaining the labor market’s dynamism will right the ship in response to economic change — that new jobs will be created to replace the old. While true in most respects, for individuals and communities buffeted by structural market forces beyond their control, “just let the market work” is neither an economically correct answer nor a response likely to win political favor.

Proponents of neoliberalism tend to overlook the politically salient pressures generated by the speed, irreversibility, and geographic concentration of market-induced changes. Their lack of empathy for working-class communities hollowed out by the competitive and technological disruption that took place between the 1980s and the early 2010s ceded the political lane to proponents of industrial policy, enabling Trump to ride the wave of working-class grievances to the White House in 2016.

The ensuing tariffs, along with President Biden’s protectionist activity, invited retaliation from America’s trading partners. A Federal Reserve study by economists Aaron Flaaen and Justin Pierce concluded that, contrary to protectionists’ claims, employment losses triggered by trade retaliation were significantly greater than the number of jobs garnered through protectionism. The subsidy game tells a similar story: The Inflation Reduction Act’s large incentives for domestic clean-energy projects put America’s trading partners engaged in battery and electric-vehicle manufacturing at a disadvantage, which in turn pushed greater subsidization efforts overseas and prompted political grumbling among our trading partners.

It is policy failure, not a grand new economic strategy, that the Biden and Trump administrations’ industrial policies have teed up. Market liberalism must rise once again to counter the muddled mercantilism of both. But instead of repeating the cycle of neoliberalism overcorrecting for central planning and vice versa, today’s free-market and free-trade proponents will need to update their theories to address the challenges of our contemporary economy. By recovering insights from classical liberalism while keeping people in mind, economic policymakers can once again facilitate an open economy that ensures mass opportunity and flourishing.

MUDDLED MERCANTILISM

An intellectual path forward for today’s economic liberals must begin by highlighting the practical failures of Sullivan’s “new Washington consensus.” To that end, it will be useful to revisit the lack of intellectual foundation in today’s mercantilist industrial policy.

Skepticism of industrial policy revolves around two major challenges inherent to the strategy. The first is ensuring that capital is allocated to “winners” and not “losers.” The second is protecting industrial policy from mission creep and rent seeking.

Hayek addressed the first problem in his classic 1945 article, “The Use of Knowledge in Society.” As he observed there, “the knowledge of the particular circumstances of time and place” necessary to rationally plan an economy is distributed among innumerable individuals. No single person has access to all of this localized knowledge, which is not only infinite, but also constantly in flux. Statistical aggregates cannot account for it all, either. Thus, even the most earnest and sophisticated government planners could not amass the knowledge required to allocate capital to the right firms based on ever-changing circumstances on the ground. Recent examples of the government’s misfires — from the bankruptcy of the federally subsidized solar-panel startup Solyndra to the billions in Covid-19 relief aid lost to fraud and waste — speak to the truth of Hayek’s argument.

The free market, by contrast, transmits relevant information — that “knowledge of the particular circumstances of time and place” — in real time to everyone who needs it. It does so in large part via the price system. Friedman famously illustrated this process using the humble No. 2 pencil:

Suppose that, for whatever reason, there is an increased demand for lead pencils — perhaps because a baby boom increases school enrollment. Retail stores will find that they are selling more pencils. They will order more pencils from their wholesalers. The wholesalers will order more pencils from the manufacturers. The manufacturers will order more wood, more brass, more graphite — all the varied products used to make a pencil. In order to induce their suppliers to produce more of these items, they will have to offer higher prices for them. The higher prices will induce the suppliers to increase their work force to be able to meet the higher demand. To get more workers they will have to offer higher wages or better working conditions. In this way ripples spread out over ever widening circles, transmitting the information to people all over the world that there is a greater demand for pencils — or, to be more precise, for some product they are engaged in producing, for reasons they may not and need not know.

In this way, free markets ensure that capital is allocated to the right place at the right time based on the laws of supply and demand.

The second problem that plagues industrial policy arises when policies that are nominally targeted at a single goal end up serving the interests of government actors and individual firms. This problem comes in two flavors: mission creep and rent seeking.

Mission creep is the tendency of government actors to gradually expand the goal of a given policy beyond its original scope. One illustrative example comes from the CHIPS and Science Act, a bill designed to encourage semiconductor manufacturing in the United States. The act tasked the Commerce Department with drafting the conditions that manufacturers must meet to qualify for the program’s $39 billion in subsidies. In addition to manufacturing semiconductors domestically, those rules now require subsidy recipients to offer workers affordable housing and child care, develop plans for hiring disadvantaged workers, and encourage mass-transit use among their workforces. While arguably laudable (and certainly attractive to various interest groups), these goals distract from the original purpose of the law and may even detract from it.

Rent seeking — another problem characteristic of industrial policy — is a strategy that firms employ to increase their profits without creating anything of value. They do so by attempting to influence public policy or manipulate economic conditions in their favor.

Rent seeking often arises when firms devote lobbying resources to garnering funds from new government largesse. For the CHIPS and Science Act, firms’ scramble for subsidies replaces a focus on basic research. For the Inflation Reduction Act, firms’ hiring consultants to help them gain access to agricultural-conservation spending and technical assistance replaces a focus on researching market trends.

Industrial unions — whose goals might not be consistent with market outcomes or the new industrial policy — are a second source of rent seeking. Today, both the left and right have slouched away from liberalism’s emphasis on maintaining an open and dynamic labor market, pledging instead to create and protect “good jobs” — primarily in the manufacturing sector. This new thrust is yet another example of Washington picking “winners” and “losers” among industries and firms.

Concerns about this new approach to labor policy extend well beyond neoliberal critiques of limiting labor-market dynamism. Practically speaking, who decides what a “good job” is, or that manufacturing jobs are the ones to be prized and protected? Many of today’s most desired jobs for labor-market entrants did not exist decades ago when manufacturing employment was at its peak. Why should industrial policy’s goal be to cement the past as opposed to preparing individuals and locales for the work of the future?

A PATH FORWARD

Bidenomics’ policy failures offer an opening for leaders on the right to champion a new type of liberal economics that avoids the pitfalls of both markets-only neoliberalism and industrial policy’s central planning. In doing so, they will need to keep three things in mind.

The first is obvious but bears repeating: Markets don’t always work well, and calls for intervention are not necessarily calls for industrial policy.

Critiques of neoliberalism often focus on the stark observation from Friedman’s famous 1970 New York Times piece on the purpose of the corporation, which he asserted is to maximize its profits — full stop. While the article has now generated more than five decades of criticism, Friedman’s argument is quite sensible as a starting point under the assumptions he had in mind: perfect competition in product and labor markets, and a government that does its job well — namely by providing public goods like education and defense, and correcting for externalities.

Put this way, the problem with neoliberalism is less that it is laissez-faire and more that it assumes away important questions about the state’s role in the market economy. As a prominent example, national-security concerns raise questions about the boundaries between markets and the state. Export controls and certain supply-chain restrictions can be a legitimate way to deny sensitive technologies to adversaries (principally China in the present context). But they also raise several thorny questions. For instance, which technologies should be subject to controls and restrictions? What if those technologies are also employed for non-sensitive purposes? How do we defend sensitive technologies while avoiding blatant protectionism? (The Trump administration’s invocation of “national security” in levying steel tariffs against Canada was less than convincing.) Economists should invite scientists and technology experts into these discussions rather than ceding all ground to politicians and Commerce Department officials.

A second lesson relates to competition — the linchpin of both neoliberalism and classical-liberal economics dating back to Adam Smith. Is the pursuit of competition, though a worthy goal, sufficient to ensure widespread flourishing?

Contemporary economic models assign value to economic growth, openness to globalization, and technological advance. But as noted above, with that growth, openness, and advance comes disruption, often in the form of a diminished ability to compete for new jobs and business opportunities. It’s not a stretch to argue that a classical-liberal focus on free markets should also recognize the ability to compete as an important component to advancing competition. Competition might increase the size of the economic pie, but some will have easier access to a larger slice than others. Thus, in addition to promoting competition, today’s free-market advocates need to focus on preparing individuals to reconnect to opportunity in a changing economy.

To that end, neoliberals would do well to increase public investment in education and skill training. This includes greater support for community colleges — the loci of much of the training and retraining efforts required to reconnect workers to the job market. The demand for such training is rising among young workers skeptical of the value of a four-year college degree: The Wall Street Journal recently reported that the “number of students enrolled in vocational-focused community colleges rose 16% last year to its highest level since the National Student Clearinghouse began tracking such data in 2018.” Returning to Hayek’s “Use of Knowledge” essay, these interventions are likely to be successful because they decentralize training programs, divvying them up to the educational institutions that are in the best position to prepare workers for the jobs of today and tomorrow.

A third lesson for today’s neoliberals relates to the goals of the market. Smith, the father of modern economics, was also a student of moral philosophy — a discipline studiously avoided by most contemporary economists. To win the war of policy ideas, Smith understood that the goal could not simply be for the market to function. Today, demands to “let the market work” clearly do not meet the moment.

Market and trade liberalization are not ends in themselves; they are tools for organizing and promoting economic activity. Channeling Smith’s thoughts in his other classic work emphasizing shared purpose, The Theory of Moral Sentiments, Columbia professor and Nobel laureate Edmund Phelps argued that economic policies should pursue freedom not for its own sake, but to facilitate “mass flourishing.” In this vein, markets should promote, not prevent, innovation and productivity. They should aid, not hinder, the formation of strong families, communities, and religious and civic institutions.

Just as neoliberals need to be more cognizant of the human element in economics, proponents of industrial policy need to rethink the mercantilist strand present in their proposals.

To minimize the problems endemic to industrial policy — mission creep, rent seeking, and the risk of backing the wrong firms and industries — policy architects need to be both more general and more specific in their proposed interventions. By more general, I mean they must emphasize broad mechanisms to counter market failures. In the technology industry, for instance, expanding federal funding for basic scientific research can lead to useful applications for technologies and industries without picking winners and losers. Likewise, adopting a carbon tax would provide more neutral incentives for firms to develop low-carbon fuels and technologies without the need to pick winners and spend taxpayer dollars on costly subsidies. And again, as workers’ skills are an important policy concern, increases in general public investment in education and training should be front and center in any industrial policy.

By more specific, I mean the proposed policy interventions must have more specific goals. The Trump administration’s Operation Warp Speed succeeded without picking winners or over-relying on bureaucracy largely because its goals — developing and deploying a vaccine against Covid-19 as quickly as possible — were narrowly defined. Similarly, the Apollo program — which Senator Rubio rightly pointed to as an effective example of industrial policy — succeeded in part because it focused on a single, concrete, time-bound goal: putting a man on the moon within the decade.

Targeting and customizing aid is another way of making industrial-policy goals more specific. Economist Timothy Bartik has pushed for reforms to current place-based jobs policies, which typically consist of business-related tax and cash incentives. Such incentives, he argues, should be “more geographically targeted to distressed places,” “more targeted at high-multiplier industries” like technology, more favorable to small businesses, and more “attuned to local conditions.” Different local economies have different needs, from infrastructure to land development to job training. Funding customized services and inputs is more cost effective, more directly targeted at local shortcomings, and more likely to raise employment and productivity than one-size-fits-all tax and cash incentives.

While much of this analysis has been applied to the manufacturing context, such approaches can also be applied to the services sector. Customized input support would focus on developing partnerships between businesses and local educational institutions to develop job-specific training. Public support for applied research centers could help disseminate technological and organizational improvements to firms across the country. As with the general improvements to current industrial policy outlined above, these methods harness market mechanisms while recognizing and responding to underlying market failures.

A RIGHT TO OPPORTUNITY

The neoliberal notion that markets should focus on allocation and growth alone cannot be an endpoint; updating classical-liberal ideas with a deliberate focus on adaptation and the ability to compete is the place to start. Recognizing a right to opportunity in addition to property rights could provide a liberal counterweight to the temptation to reach for industrial policy to help distressed communities.

This right to opportunity — for today and tomorrow — should lead a conservative pushback to Bidenomics. Voters might not have much of a choice between Biden and Trump’s economic populism in the election this fall, but economists and policymakers can begin to advance a new market economics that leaves no Americans behind in the hope that future administrations will take notice.

Solved Problem: Elasticity and the Incidence of the Gasoline Tax

SupportsMicroeconomics and Economics, Chapter 6.

Photo from the New York Times.

Blogger Matthew Yglesias made the following observation in a recent post: “If you look at gasoline prices, it’s obvious that if fuel gets way more expensive next week, most people are just going to have to pay up. But if you compare the US versus Europe, it’s also obvious that the structurally higher price of gasoline over there makes a massive difference: They have lower rates of car ownership, drive smaller cars, and have a higher rate of EV adoption.” (The blog post can be found here, but may require a subscription.)

  1. What does Yglesias mean by Europe having a “structurally higher price” of gasoline?
  2. Assuming Yglesias’s observations are correct, what can we conclude about the price elasticity of the demand for gasoline in the short run and in the long run?
  3. Currently, the federal government imposes a tax of 18.4 cents per gallon of gasoline. Suppose that Congress increases the gasoline tax to 28.4 cents per gallon. Again assuming that Yglesias’s observations are correct, would you expect that the incidence of the tax would be different in the long run than in the short run? Briefly explain.
  4. Would you expect the federal government to collect more revenue as a result of the 10 cent increase in the gasoline tax in the short run or in the long run? Briefly explain. 

Solving the Problem

Step 1: Review the chapter material. This problem is about the determinants of the price elasticity of demand and the effect of the value of the price elasticity of demand on the incidence of a tax, so you may want to review Chapter 6, Section 6.2 and Solved Problem 6.5. (Note that a fuller discussion of the effect of the price elasticity of demand on tax incidence appears in Chapter 17, Section 17.3.)

Step 2: Answer part a. by explaining what Yglesias means when he writes that Europe has a “structurally higher” price of gasoline. Judging from the context, Yglesias is saying that European gasoline prices are not just temporarily higher than U.S. gasoline prices but have been higher over the long run.

Step 3: Answer part b. by expalining what we can conclude from Yglesias’s observations about the price elasticity of demand for gasoline in the short run and in the long run. When Yeglesias is referring to gasoline prices rising “next week,” he is referring to the short run. In that situation he says “most people are going to have to pay up.” In other words, the increase in price will lead to only a small decrease in the quantity demanded, which means that in the short run, the demand for gasoline is price inelastic—the percentage change in the quantity demanded will be smaller than the percentage change in the price.

Because he refers to high gasoline prices in Europe being structural, or high for a long period, he is referring to the long run. He notes that in Europe people have responded to high gasoline prices by owning fewer cars, owning smaller cars, and owning more EVs (electric vehicles) than is true in the United States. Each of these choices by European consumers results in their buying much less gasoline as a result of the increase in gasoline prices. As a result, in the long run the demand for gasoline is price elastic—the percentage change in the quantity demanded will be greater than the percentage change in the price.

Note that these results are consistent with the discussion in Chapter 6 that the more time that passes, the more price elastic the demand for a product becomes.

Step 4: Answer part c. by explaining how the incidence of the gasoline tax will be different in the long run than in the short run. Recall that tax incidence refers to the actual division of the burden of a tax between buyers and sellers in a market. As the figure in Solved Problem 6.5 illustrates, a tax will result in a larger increase in the price that consumers pay for a product in the situation when demand is price inelastic than when demand is price elastic. The larger the increase in the price that consumers pay, the larger the share of the burden of the tax that consumers bear. So, we can conclude that the tax incidence of the gasoline tax will be different in the short run than in the long run: In the short run, more of the burden of the tax is borne by consumers (and less of the burden is borne by suppliers); in the long run, less of the burden of the tax is borne by consumers (and more of the burden is borne by suppliers).

Step 5: Answer part d. by explaining whether you would expect the federal government to collect more revenue as a result of the 10 cent increase in the gasoline tax in the short run or in the long run. The revenue the federal government collects is equal to the 10 cent tax multiplied by the quantity of gallons sold. As the figure in Solved Problem 6.5 illustrates, a tax will result in a smaller decrease in the quantity demanded when demand is price inelastic than when demand is price elastic. Therefore, we would expect that the federal government will collect more revenue from the tax in the short run than in the long run.