Microeconomics – HubbardOBrienEconomics.com Blog

Cracker Barrel’s Dilemma: What Happens When Your Market Niche Shrinks?

Cracker Barrel’s original logo on the left and the logo it temporarily adopted in 2025 on the right. (Logos from nrn.com)

Dan Evins opened the first Cracker Barrel Old Country Store on Highway 109 in Lebanon, Tennessee in 1969 to attract more customers to his Shell service station. The restaurant offered traditional Southern-style food such as buttermilk biscuits, country-fried steak, and chicken and dumplings. Cracker Barrel was an immediate success and by 1977 had expanded to 13 locations in Tennessee and Georgia, with each location including a restaurant and an attached store designed to resemble the traditional general stores that were once common in rural areas. In 2026, Cracker Barrel had 657 locations in 44 states.

In Chapter 13, we study monopolistically competitive markets. One key feature of these markets is low barriers to entry. So we would expect that in a monopolistically competitive market such as restaurants, if an entrepreneur uses a new strategy that earns an economic profit, that strategy is likely to be copies by other firms. A number of other restaurant chains compete with Cracker Barrel offering similar menus and approaches that are intended to appeal to consumers who are older, likely to live in rural or suburban areas—particularly in the South and Midwest—and prefer traditional country-style cooking. These competitors include Golden Corral, Bob Evans, Black Bear Diner, Denny’s, and Waffle House. The entry into the market and expansion of these chains resulted in declining profits for Cracker Barrel. The chain also lost breakfast customers to IHOP, McDonald’s, and Eggs Up Grill.

In 2020, Cracker Barrel was severely affected by the Covid pandemic because many of its older customers were reluctant to eat in restaurants. Even after the effects of the pandemic had passed, Cracker Barrel’s profit continued to decline, falling from $255 million in 2021 to $40 million in 2024. In response to this falling profit, in 2024 the firm’s board of directors hired Julie Felss Masino as CEO to lead a “strategic transformation.” On being hired, Masino stated that: “We know from our research that despite high levels of consumer affinity, we’re just not as relevant as we once were. We need to address these dynamics by refreshing and refining the brand ….”

Masino oversaw a $700 million plan to transform the chain by renovating the restaurants including removing many of the vintage signs, knickknacks, tools, and photos that had decorated walls, changing the marketing approach, and updating the menu by dropping some items and adding 20 new items such as New York strip steaks, chicken sandwiches, Mimosas, and Strawberry Peach Lemonade. The aim was to attract younger and more urban customers.

Many long-time customers were opposed to changes but, overall, initially revenue and profit increased. Then in August 2025, Cracker Barrel introduced a new more streamlined and modern logo that, importantly, eliminated from the logo the drawing of an older man—often referred to as “Old Timer”—sitting on a chair with his arm on a barrel. The change led to an immediate negative response on social media from Cracker Barrel customers. The controversy was soon widely covered in the business media and elsewhere. The number of customers in Cracker Barrel’s restaurants declined by 8 percent and its stock price dropped by 40 percent as investors concluded that the firm’s rebranding was a major error that it might have difficulty coming back from.

After only a week, Masino and other company executives reversed course and reverted to using the older logo. The company also suspended the plan to remodel its restaurants and restored to its menu some items that it had dropped. Masino was quoted as stating that: “We are doubling down on delicious, scratch-made food the way our guests expect it and that great country hospitality that we’re known for.”

Will Cracker Barrel be able to bounce back from reversing its strategy of modernizing its restaurants, its menu, and its marketing to appeal to younger urban customers? It has a difficult task. The chain was originally intended to appeal to particular market niche. As competition for consumers in that niche increased and as the number of those consumers declined, the chain was faced with a difficult choice: Either reduce costs sufficiently to remain profitable with fewer customers or change its strategy in an attempt to appeal to new customers. They chose to do some of both, making the changes discussed earlier and also cutting costs in food preparation. The cost cutting was also criticized as customers objected to such changes as making its signature biscuits in large batches rather than making them as needed and reheating green beans rather than cooking them on demand. In early 2026, the outlook for the chain didn’t appear promising.

Sources: Heather Haddon, “Now Cracker Barrel Diehards Think the Food Isn’t Up to Scratch, Either,” Wall Street Journal, December 9, 2025; Nathaniel Meyerson, “Cracker Barrel Isn’t Doomed Just Yet,” edition.cnn.com, September 13, 2025; Dee-Ann Durbin, “Cracker Barrel Is Keeping Its Old-Time Logo after New Design Elicited an Uproar,” apnews.com, August 27, 2025; Dee-Ann Durbin, “Breakfast Is Booming at US Restaurants. Is It Also Contributing to High Egg Prices?” apnews.com, February 13, 2025; Heather Haddon, “After a Bruising Year, Casual-Dining Chains Try to Stage a Comeback,” Wall Street Journal, June 20, 2025; Cracker Barrel Old Coun-try Store, “Cracker Barrel Launches Flavor Packed Summer Menu Featuring Exclusive New Beed Sting Fried Chicken, Plus More,” prnewswire.com, May 8, 2024; Joanna Fantozzi, “Cracker Bar-rel Unveils ‘Strategic Transformation’ Amid Financial Struggles,” nrn.com, May 18, 2024; Lynn and Cele Seldon, “Cracker Barrel Anniversary,” trailblazer.thousandtrails.com, September 12, 2019; “About Cracker Barrel,” crackerbarrel.com; and Cracker Barrel Old Country Store, Annual Report, various years.

The United States Typically Runs Surpluses in Services as Well as Deficits in Goods

Image created by ChatGPT

A recent post on the blog of the Federal Reserve Bank of St. Louis reminds us that although the media and some policymakers tend to focus on the fact that the United States typically runs a deficit in trade in goods, it also typically runs a surplus in trade in services. We discuss these points in Economics, Chapter 9, Section 9.1 and Chapter 28, Section 28.1 (Macroeconomics, Chapter 7, Section 7.1 and Chapter 18, Section 18.1, and Microeconomics, Section 9.1). The first of the following figures shows U.S. net exports in services in dollar terms for the period from the first quarter of 1960 through the second quarter of 2025. The second figure show U.S. net exports in services as a percentage of U.S. GDP.

How does the United States compare to other countries? The following figure shows for 2024 the leaders in net exports of services for large economies (those with GDP of $1 trillion or more). The United States has largest value for net exports of services followed by the United Kingdom. China had negative net exports of services in 2024.

The following figure shows net exports in services as percentage of GDP among large economies. Measured this way, the largest net exporter of services is the United Kingdom, followed by Spain. The United States is included in graph (in red) for comparison and ranks ninth.

The following table from the St. Louis Fed’s blog posts shows the U.S. industries that export the most services.

The export of travel services represents largely foreign tourism in the United States. For example, if a family from France visits Walt Disney World in Florida, their spending would be included as an export of travel services.

Is the Price of a Thanksgiving Dinner Higher this Year? It Depends on What Side Dishes You Serve.

Image generated by ChatGPT

A perennial media story this time of year looks at whether a Thanksgiving turkey dinner costs more or less than last year. Not too surprisingly, the answer depends on what side dishes you serve with the turkey. Deloitte provides tax, consulting, and other services to businesses. Their calculation of the cost of a Thanksgiving dinner over the past three years can be found here.

The following image shows the food that they include in their cost calculation. For that particular Thanksgiving dinner, the cost is slightly higher than in 2024, although slightly lower than in 2023.

Image from deloitte.com

The following image from the American Farm Bureau Federation, a lobbying organization for U.S. farmers, shows the food they include in their calculation of the cost of a Thanksgiving dinner.

Image from fb.org

For a Thanksgiving dinner with those side dishes, the price is about 5 percent lower this year than last year.

Image from fb.org

Note that the two estimates differ in the cost of the turkey. It’s not clear whether the difference is due to the size of the turkey or to differences in the price of the turkey. Related point: The Bureau of Labor Statistics (BLS) stopped collecting data on retail turkey prices in February 2020, at the start of the pandemic, and never resumed collecting them. Here’s the link to the BLS retail turkey price series on FRED. The series begins in January 1980 and ends in February 2020.

Justin Fox, in a column on bloomberg.com, notes that demand for turkey has been declining in recent years. The following figure uses data on turkey consumption per capita from the U.S. Department of Agriculture.

Turkey consumption peaked at 18.2 pounds per person in 1996 and has fallen to an estimated 13.1 pounds per person in 2025—a decline of about 28 percent. Is this decline an indication that people have moved away from eating turkey for Thanksgiving? Fox argues that it likely doesn’t. Note the rapid rise of turkey consumption between 1980 and 1990. Fox believes the surge in consumption was due to “both chicken and turkey [consumption increasing] as health concerns led many Americans to shun red meat starting in the late 1970s ….” In recent years, though, “red-meat consumption has steadied … chicken consumption has continued to rise, and turkey is losing out. Maybe people just don’t like how it tastes.” Glenn and Tony agree that, alas, turkey is often dry—although, admittedly, skilled cooks claim that it isn’t dry when prepared properly.

So, turkey may be holding its own at the heart of Thanksgiving dinners, but seems to be struggling to get on the menu during the rest of the year.

Is the iPhone Air Apple’s “New Coke”?

Image created by GPT

Most large firms selling consumer goods continually evaluate which new products they should introduce. Managers of these firms are aware that if they fail to fill a market niche, their competitors or a new firm may develop a product to fill the niche. Similarly, firms search for ways to improve their existing products.

For example, Ferrara Candy, had introduced Nerds in 1983. Although Nerds experienced steady sales over the following years, company managers decided to devote resources to improving the brand. In 2020, they introduced Nerds Gummy Clusters, which an article in the Wall Street Journal describes as being “crunchy outside and gummy inside.” Over five years, sales of Nerds increased from $50 millions to $500 million. Although the company’s market research “suggested that Nerds Gummy Clusters would be a dud … executives at Ferrara Candy went with their guts—and the product became a smash.”

Image of Nerds Gummy Clusters from nerdscandy.com

Firms differ on the extent to which they rely on market research—such as focus groups or polls of consumers—when introducing a new product or overhauling an existing product. Henry Ford became the richest man in the United States by introducing the Model T, the first low-priced and reliable mass-produced automobile. But Ford once remarked that if before introducing the Model T he had asked people the best way to improve transportation they would probably have told him to develop a faster horse. (Note that there’s a debate as to whether Ford ever actually made this observation.) Apple co-founder Steve Jobs took a similar view, once remaking in an interview that “it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” In another interview, Jobs stated: “We do no market research. We don’t hire consultants.”

Unsurprisingly, not all new products large firms introduce are successful—whether the products were developed as a result of market research or relied on the hunches of a company’s managers. To take two famous examples, consider the products shown in image at the beginning of this post—“New Coke” and the Ford Edsel.

Pepsi and Coke have been in an intense rivalry for decades. In the 1980s, Pepsi began to gain market share at Coke’s expense as a result of television commercials showcasing the “Pepsi Challenge.” The Pepsi Challenge had consumers choose from colas in two unlabeled cups. Consumers overwhelming chose the cup containing Pepsi. Coke’s management came to believe that Pepsi was winning the blind taste tests because Pepsi was sweeter than Coke and consumers tend to favor sweeter colas. In 1985, Coke’s managers decided to replace the existing Coke formula—which had been largely unchanged for almost 100 years—with New Coke, which had a sweeter taste. Unfortunately for Coke’s managers, consumers’ reaction to New Coke was strongly negative. Less than three months later, the company reintroduced the original Coke, now labeled “Coke Classic.” Although Coke produced both versions of the cola for a number of years, eventually they stopped selling New Coke.

Through the 1920s, the Ford Motor Company produced only two car models—the low-priced Model T and the high-priced Lincoln. That strategy left an opening for General Motors during the 1920s to introduce a variety of car models at a number of price levels. Ford scrambled during the 1930s and after the end of World War II in 1945 to add new models that would compete directly with some of GM’s models. After a major investment in new capacity and an elaborate marketing campaign, Ford introduced the Edsel in September 1957 to compete against GM’s mid-priced models: Pontiac, Oldsmobile, and Buick.

Unfortunately, the Edsel was introduced during a sharp, although relatively short, economic recession. As we discuss in Macroeconomics, Chapter 13 (Economics, Chapter 23), consumers typically cut back on purchases of consumer durables like automobiles during a recession. In addition, the Edsel suffered from reliability problems and many consumers disliked the unusual design, particularly of the front of the car. Consumers were also puzzled by the name Edsel. Ford CEO Henry Ford II was the grandson of Henry Ford and the son of Edsel Ford, who had died in 1943. Henry Ford II named in the car in honor of his father but the unusual name didn’t appeal to consumers. Ford ceased production of the car in November 1959 after losing $250 million, which was one of the largest losses in business history to that point. The name “Edsel” has lived on as a synonym for a disastrous product launch.

Image of iPhone Air from apple.com

Apple earns about half of its revenue and more than half of its profit from iPhone sales. Making sure that it is able to match or exceed the smartphone features offered by competitors is a top priority for CEO Tim Cook and other Apple managers. Because Apple’s iPhones are higher-priced than many other smartphones, Apple has tried various approaches to competing in the market for lower-priced smartphones.

In 2013, Apple was successful in introducing the iPad Air, a thinner, lower-priced version of its popular iPad. Apple introduced the iPhone Air in September 2025, hoping to duplicate the success of the iPad Air. The iPhone Air has a titanium frame and is lighter than the regular iPhone model. The Air is also thinner, which means that its camera, speaker, and its battery are all a step down from the regular iPhone 17 model. In addition, while the iPhone Air’s price is $100 lower than the iPhone 17 Pro, it’s $200 higher than the base model iPhone 17.

Unlike with the iPad Air, Apple doesn’t seem to have aimed the iPhone Air at consumers looking for a lower-priced alternative. Instead, Apple appears to have targeted consumers who value a thinner, lighter phone that appears more stylish, because of its titanium frame, and who are willing to sacrifice some camera and sound quality, as well as battery life. An article in the Wall Street Journal declared that: “The Air is the company’s most innovative smartphone design since the iPhone X in 2017.” As it has turned out, there are apparently fewer consumers who value this mix of features in a smartphone than Apple had expected.

Sales were sufficiently disappointing that within a month of its introduction, Apple ordered suppliers to cut back production of iPhone Air components by more than 80 percent. Apple was expected to produce 1 million fewer iPhone Airs during 2025 than the company had initially planned. An article in the Wall Street Journal labeled the iPhone Air “a marketing win and a sales flop.” According to a survey by the KeyBanc investment firm there was “virtually no demand for [the] iPhone Air.”

Was Apple having its New Coke moment? There seems little doubt that the iPhone Air has been a very disappointing new product launch. But its very slow sales haven’t inflicted nearly the damage that New Coke caused Coca-Cola or that the Edsel caused Ford. A particularly damaging aspect of New Coke was that was meant as a replacement for the existing Coke, which was being pulled from production. The result was a larger decline in sales than if New Coke had been offered for sale alongside the existing Coke. Similarly, Ford set up a whole new division of the company to produce and sell the Edsel. When Edsel production had to be stopped after only two years, the losses were much greater than they would have been if Edsel production hadn’t been planned to be such a large fraction of Ford’s total production of automobiles.

Although very slow iPhone Air sales have caused Apple to incur losses on the model, the Air was meant to be one of several iPhone models and not the only iPhone model. Clearly investors don’t believe that problems with the Air will matter much to Apple’s profits in the long run. The following graphic from the Wall Street Journal shows that Apple’s stock price has kept rising even after news of serious problems with Air sales became public in late October.

So, while the iPhone Air will likely go down as a failed product launch, it won’t achieve the legendary status of New Coke or the Edsel.

Solved Problem: Using the Demand and Supply Model to Analyze the Effects of a Tariff on Televisions

Supports: Microeconomics, Macroeconomics, Economics, and Essentials of Economics, Chapter 4, Section 4.4

Image generated by ChapGPT

The model of demand and supply is useful in analyzing the effects of tariffs. In Chapter 9, Section 9.4 (Macroeconomics, Chapter 7, Section 7.4) we analyze the situation—for instance, the market for sugar—when U.S. demand is a small fraction of total world demand and when the U.S. both produces the good and imports it.

In this problem, we look at the television market and assume that no domestic firms make televisions. (A few U.S. firms assemble limited numbers of televisions from imported components.) As a result, the supply of televisions consists entirely of imports. Beginning in April, the Trump administration increased tariff rates on imports of televisions from Japan, South Korea, China, and other countries. Tariffs are effectively a tax on imports, so we can use the analysis in Chapter 4, Section 4.4, “The Economic Effect of Taxes” to analyze the effect of tariffs on the market for televisions.

Use a demand and supply graph to illustrate the effect of an increased tariff on imported televisions on the market for televisions in the United States. Be sure that your graph shows any shifts of the curves and the equilibrium price and quantity of televisions before and after the tariff increase.
An article in the Wall Street Journal discussed the effect of tariffs on the market for used goods. Use a second demand and supply graph to show the effect of a tariff on imports of new televisions on the market in the United States for used televisions. Assume that no used televisions are imported and that the supply curve for used televisions is upward sloping.

Solving the Problem
Step 1: Review the chapter material. This problem is about the effect of a tariff on an imported good on the domestic market for the good. Because a tariff is a like a tax, you may want to review Chapter 4, Section 4.4, “The Economic Effect of Taxes.”

Step 2: Answer part a. by drawing a demand and supply graph of the market for televisions in the United States that illustrates the effect of an increased tariff on imported televisions. The following figure shows that a tariff causes the supply curve of televisions to shift up from S₁ to S₂. As a result, the equilibrium price increases from P₁ to P₂, while the equilibrium quantity falls from Q₁ to Q₂.

Step 2: Answer part b. by drawing a demand and supply graph of the market for used televisions in the United States that illustrates the effect on that market of an increased tariff on imports of new televisions. Although the tariff on imported televisions doesn’t directly affect the market for used televisions, it does so indirectly. As the article from the Wall Street Journal notes, “Today, in the tariff era, demand for used goods is surging.” Because used televisions are substitutes for new televisions, we would expect that an increase in the price of new televisions would cause the demand curve for used televisions to shift to the right, as shown in the following figure. The result will be that the equilibrium price of used televisions will increase from P₁ to P₂, while the equilibrium quantity of used televisions will increase from Q₁ to Q₂.

To summarize: A tariff on imports of new televisions increases the price of both new and used televisions. It decreases the quantity of new televisions sold but increases the quantity of used televisions sold.

NEW! 11-07-25- Podcast – Authors Glenn Hubbard & Tony O’Brien discuss Tariffs, AI, and the Economy

Glenn Hubbard and Tony O’Brien begin by examining the challenges facing the Federal Reserve due to incomplete economic data, a result of federal agency shutdowns. Despite limited information, they note that growth remains steady but inflation is above target, creating a conundrum for policymakers. The discussion turns to the upcoming appointment of a new Fed chair and the broader questions of central bank independence and the evolving role of monetary policy. They also address the uncertainty surrounding AI-driven layoffs, referencing contrasting academic views on whether artificial intelligence will complement existing jobs or lead to significant displacement. Both agree that the full impact of AI on productivity and employment will take time to materialize, drawing parallels to the slow adoption of the internet in the 1990s.

The podcast further explores the recent volatility in stock prices of AI-related firms, comparing the current environment to the dot-com bubble and questioning the sustainability of high valuations. Hubbard and O’Brien discuss the effects of tariffs, noting that price increases have been less dramatic than expected due to factors like inventory buffers and contractual delays. They highlight the tension between tariffs as tools for protection and revenue, and the broader implications for manufacturing, agriculture, and consumer prices. The episode concludes with reflections on the importance of ongoing observation and analysis as these economic trends evolve.

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/soundcloud%253Atracks%253A2208512723&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true

Pearson Economics · Hubbard OBrien Economics Podcast – 11-06-25 – Economy, AI, & Tariffs

Older People Have Become Relatively Wealthier While Younger People Have Become Relatively Less Wealthy

Image created by ChatGPT

There has been an ongoing debate about whether Millennials and people in Generation Z are better off or worse off economically than are Baby Boomers. Edward Wolff of New York University recently published a National Bureau of Economic Research (NBER) working paper that focuses on one aspect of this debate—how the wealth of households headed by someone 75 years and older changed relative to the wealth of households headed by someone 35 years and younger during the period from 1983 to 2022.

Wolff uses data from the Federal Reserve’s Survey of Consumer Finances to measure the wealth, or net worth, of people in these age groups—the market value of their financial assets minus the market value of their financial liabilities. He includes in his measure of assets the market value of people’s real estate holdings—including their homes—stocks and bonds, bank deposits, contributions to defined contribution pension funds, unincorporated businesses, and trust funds. He includes in his measure of liabilities people’s mortgage debt, consumer debt—including credit card balances—and other debt, such as educational loans. Because Wolff wants to focus on that part of wealth that is available to be spent on consumption, he refers to it as financial resources, and he excludes from his wealth measure the present value of future Social Security payments and the present value of future defined contribution pension benefits.

The following figure from Wolff’s paper shows that, using his definition, both median and mean wealth have increased substantially from 1987 to 2o22. Note that both measures of average wealth declined during the Great Recession and Global Financial Crisis of 2007–2009. Median wealth declined by nearly 44 percent between 2007 and 2010. That median wealth grew much faster than mean wealth over the whole period indicates that wealth inequality.

Although the average wealth of all age groups increased over this period, the relative wealth of households 75 years and older rose and the relative wealth of households 35 years and younger fell. The following figure from the NBER Digest illustrates this shift. The 75 and over age group increased its mean net worth from 5 percent greater than the mean net worth of the average household in 1983 to 55 percent of the mean net worth of the average household in 2022. In contrast, the 35 and under age group saw its mean new worth relative to the average household fall from 21 percent in 1983 to 16 percent in 2022. Note, though, that there is significant volatility over time in the relative wealth shares of the two age groups.

What explains the relative increase in wealth among households 75 and over and the relative decrease in wealth among households 35 and under? Wolff identifies three key factors:

“[T]he homeownership rate, total stocks directly and indirectly owned, and home mortgage debt. The homeownership rate is the same in the two years for the youngest group but falls relative to the overall rate, whereas it shoots up for the oldest group both in actual level and relative to the overall average. The value of stock holdings rises for both age groups but vastly more for the oldest households compared to the youngest ones and accounts for a substantial portion of the elderly’s relative wealth gains. Mortgage debt rises in dollar terms for both groups but considerably more in relative terms for the youngest group.”

Perhaps surprisingly, Wolff finds that “despite dire press reports, educational loans fail to appear as a significant factor” in explaining the decline in the relative wealth of younger households.

Increased Demand for Collectibles Leads to an Increase in Supply—but Not in a Good Way

This pair of ruby slippers worn by Judy Garland playing the role of Dorothy in the Wizard of Oz sold at auction last December for $32.5 million.

One of the most important ideas in economics is that an increase in the price of a good attracts new entrants into that market. In the short run, before there is time for new firms to enter an industry, an increase in price leads to a movement up the supply curve for the good (an increase in the quantity supplied). In the long run, a higher price leads to the entry of new firms (an increase in supply), which forces the price of the good back down to the level at which firms in the industry just break even. The following figure from Microeconomics, Chapter 12 illustrates the effects of entry in the case of the market for cage-free eggs. An increase in demand occurs when the price is $2.00 per dozen. The increased demand forces a price increase to $3.00, but, over time, entry of new firms forces the price back down to $2.00.

But what if the supply of a good is fixed, as in the case of collectibles such as the props used in a movie? In that situation, we would expect that entry is impossible. Demand for props used in movies—particularly classic movies—has soared in recent years leading to sharply increased prices. A pair of ruby slippers (as they are usually called even though they are actually shoes rather than slippers) used in the filming of The Wizard of Oz sold at auction in December for $32.5 million. Shown below is the “Rosebud” sled used in the filming of Citizen Kane—thought by some critics to be the greatest film ever made. It sold for $14.75 million in June of this year.

The model of an X-Wing Starfighter shown below was used in filiming the first Star Wars film and sold at auction for $3.135 million.

Unlike with cage-free eggs, these high prices won’t attract new entry because the value of these goods comes from their having been used in the making of classic films. (Of course, the high prices may lead some people who own similar props from these movies to offer them for sale—a movement up the supply curve, rather than a shift in the curve.)

According to a recent article in the Los Angeles Times (a subscription may be required), some unscrupulous people have attempted to enter the market for collectible movie props by creating counterfeits. According to the article, 3D printers have made it easier for scammers to create duplicates of movie props. For instance, according to the article, earlier this year an auction house advertised that it would be offering for sale the only surviving Han Solo DL-44 blaster used in the filming of the first Star Wars movie. (Shown in the image below, which was generated by ChatGPT.) The auction house estimated that the blaster could sell for more than $3 million.

Collectors carefully analyzed the photos shown on the auction site and discovered several discrepancies between the prop being offered for sale and the actual prop used in the film. The auction house concluded that the prop was a counterfeit and withdrew it from sale.

The article quoted Jason Henry, who is a television producer and who makes online videos on movie collectibles, as saying:

“As the prices go up, the supply is going up as well, which doesn’t seem like that’s how it should be. And it’s not because there’s actually more of the original pieces, there’s actually just more fakes or questionable pieces as we like to call it, that are flying into the market.”

It’s unfortunate, but unsurprising to an economist, that in this case the very strong incentive to enter a profitable industry has led some people to break the law by creating counterfeit movie props.

No BLS Jobs Report Today. Are ADP’s Data a Good Substitute?

Image generated by ChatGPT

Ordinarily, on the first Friday of a month the Bureau of Labor Statistics (BLS) releases its “Employment Situation” report (often called the “jobs report”) containing data on the labor market for the previous month. There was no jobs report today (October 3) because of the federal government shutdown. (We discuss the shutdown in this blog post.)

The jobs report has two estimates of the change in employment during the month: one estimate from the establishment survey, often referred to as the payroll survey, and one from the household survey. As we discuss in Macroeconomics, Chapter 9, Section 9.1 (Economics, Chapter 19, Section 19.1), many economists and Federal Reserve policymakers believe that employment data from the establishment survey provide a more accurate indicator of the state of the labor market than do the household survey’s employment and unemployment data.

Economists surveyed had forecast that today’s payroll survey would have shown a net increase of 51,000 jobs in September. When the shutdown ends, the BLS will publish its jobs report for September. Until that happens, employment data collected by the private payroll processing firm Automatic Data Processing (ADP) provides an alternative measure of the state of the labor market. ADP data covers only about 20 percent of total private nonfarm employment, but ADP attempts to make its data more consistent with BLS data by weighting its data to reflect the industry weights used in the BLS data.

How closely does ADP employment data track BLS payroll data? The following figure shows the ADP employment series (blue line) and the BLS payroll employment data (red line) with the values for both series set equal to 100 in January 2010. The two series track well with the exception of April and May 2020 during the worst of the pandemic. The BLS series shows a much larger decline in employment during those months than does the ADP series.

The next figure shows the 12-month percentage changes in the two series. Again, the series track fairly well except for the worst months of the pandemic and—strikingly—the month of April 2021 during the economic recovery. In that month, the ADP series increases by only 0.6 percent, while the BLS series soars by 13.1 percent.

Finally, economists, policymakers, and investors usually focus on the change in payroll employment from the previous month—that is, the net change in jobs—shown in the BLS jobs report. The following figure shows the net change in jobs in the two series, starting in January 2021 to avoid some of the largest fluctuations during the pandemic.

Again, the two series track fairly well, although the BLS data is more volatile. The ADP data show a net decline of 32,000 jobs in September. As noted earlier, economists surveyed were expecting a net increase of 51,000 jobs. During the months from May through August, BLS data show an average monthly net increase in jobs of only 39,250. So, whether the BLS number will turn out to be closer to the ADP number or to the number economists had forecast, the message would be the same: Since May, employment has grown only slowly. And, of course, as we’ve seen this year, whatever the BLS’s initial employment estimate for September turns out to be, it’s likely to be subject to significant revision in coming months. (We discuss why BLS revisions to its initial employment estimates can be substantial in this post.)

What Will the U.S. Economy Be Like in 50 Years? Glenn Predicts!

Image generated by ChatGPT

A Stronger Safety Net

Modern industrial capitalism’s bounty has been breathtaking globally and especially in the U.S. It’s tempting, then, to look at critics in the crowd in Monty Python’s “Life of Brian” as they ask, “What have the Romans ever do for us?,” only to be confronted with a large list of contributions. But, in fact, over time, American capitalism has been saved by adapting to big economic changes.

We’re at another turning point, and the pattern of American capitalism’s keeping its innovative and disruptive core by responding, if sometimes slowly, to structural shocks will play out as follows.

The magnitude, scope and speed of technological change surrounding generative artificial intelligence will bring forth a new social insurance aimed at long-term, not just cyclical, impacts of disruption. For individuals, it will include support for work, community colleges and training, and wage insurance for older workers. For places, it will include block grants to communities and areas with high structural unemployment to stimulate new business and job opportunities. Such efforts are a needed departure from a focus on cyclical protection from short-term unemployment toward a longer-term bridge of reconnecting to a changing economy.

These ideas, like America’s historical big responses in land-grant colleges and the GI Bill, combine federal funding support with local approaches (allowing variation in responses to local business and employment opportunities), another hallmark of past U.S. economic policy.

With a stronger economic safety net, the current push toward higher tariffs and protectionism will gradually fade. Protectionism is a wall against change, but it is one that insulates us from progress, too.

A growing budget deficit and strains on public finances will lead to a reliance on consumption taxes to replace the current income tax system; continuing to raise taxes on saving and investment will arrest growth prospects. For instance, a tax on business cash flow, which places a levy on a firm’s revenue minus all expenses including investment, would replace taxes on business income. Domestic production would be enhanced by adding a border adjustment to business taxes—exports would be exempt from taxation, but companies can’t claim a deduction for the cost of imports.

That reform allows a shift from helter-skelter tariffs to tax reform that boosts investment and offers U.S. and foreign firms alike an incentive to invest in the U.S.

These ideas to retain opportunity amid creative destruction will also refresh American capitalism as the nation celebrates its 250th anniversary. They also celebrate the classical liberal ideas of Adam Smith, whose treatise “The Wealth of Nations” appeared the same year. This refresh marries competition’s role in “The Wealth of Nations” and American capitalism with the ability to compete, again a feature of turning points in capitalism in the U.S.

Decades down the road, this “Project 2026” will have preserved the bounty and mass prosperity of American capitalism.

These observations first appeared in the Wall Street Journal, along with predictions from six other economists and economic historians.