A column in the New York Times made the following observations:
“The greenback has been climbing since Trump’s victory, a potential drag on multinationals’ profits. Elsewhere, the yield on the closely watched 10-year Treasury note ticked higher again on Tuesday ….”
What is a “greenback”? What does it mean to say that the greenback has been “climbing”? Climbing relative to what?
Is there a connection between the interest rate on the 10-year U.S. Treasury note increasing and the value of the greenback increasing? Briefly explain.
Why would an increase in the value of the greenback be a potential drag on the profits of U.S.-based multinationals?
Solving the Problem
Step 1: Review the chapter material. This problem is about the effect of changes in the ex-change rate, so you may want to review the section “The Foreign Exchange Market and Exchange Rates.”
Step 2: Answer part (a) by explaining what a greenback is and what it means to say that the greenback is climbing. “Greenback” is a slang term for the U.S. dollar because the back of U.S. currency is printed in green ink. The “greenback climbing” means that the U.S. dollar is increasing in value relative to other currencies—in other words, the exchange rate is increasing.
Step 3: Answer part (b) by explaining whether there is a connection between the value of the U.S. dollar increasing as the interest rate on the 10-year U.S. Treasury note is increasing. There is a connection: Higher interest rates in the United States will make investing in U.S. financial securities, such as Treasury notes, more attractive to foreign investors. Foreign investors will increase their demand for dollars, increasing the equilibrium exchange rate.
Step 3: Answer part (c) by explaining why an increase in the value of the greenback will affect the profits of U.S. multinational corporations. A U.S. multinational firm, such as Microsoft or Apple, will have operations in other countries. When, for instance, Microsoft sells access to its Office Suite to customers in France of Germany, the customers pay in euros. If the value of the dollar has risen in exchange for euros, when Microsoft converts the euros into dollars it receives fewer dollars, thereby reducing its profits.
Supports: Macroeconomics, Microeconomics, Economics, and Essentials of Economics, Chapter 3, Section 3.1.
Photo from theathletic.com
Caitlin Clark had a sensational college career at the University of Iowa, being named National Player of the Year in her junior and senior years. She was chosen first by the Indiana Fever in the 2024 Women’s National Basketball Association (WNBA) draft of college players. Her popularity drew large crowds to both her home and away games during the 2024 season.
In 2023, the Indiana Fever sold an average of 4,067 tickets to its home games. In 2024, with Clark on the team, the Fever sold an average of 17,036 to its home games. The average price the Fever charged per ticket increased from $60 in 2023 to $110 in 2024. As an article on theathletic.com put it: “Despite the higher price point, even more tickets were sold [by the Fever] this year.”
Can we conclude from this information that Caitlin Clark is so popular that the demance curve for Fever tickets is upward sloping? Briefly explain.
Solving the Problem Step 1: Review the chapter material. This problem is about the effect of a price change on the quantity demand of a good or service, so you may want to review Chapter 3, Section 3.1, “The Demand Side of the Market.”
Step 2: Answer the question by explaining whether it’s likely that the demand curve for tickets to Fever games is upward sloping. It’s unlikely that the demand curve for tickets to Fever games is upward sloping. The law of demand states that, holding everything else constant, when the price of a product rises, the quantity demanded of the product will decrease. When the Fever raised ticket prices from $60 in 2023 to $100 in 2024, we would expect the result to be a movement up the demand curve for tickets, resulting in fewer tickets sold, provided that everything else that would affect the demand for tickets was constant between 2023 and 2024. But everything wasn’t constant because the Fever had Clark on the team in 2024 but not in 2023. Her popularity increased the demand for tickets, shifting the demand curve to the right. In other words, the shift in demand allowed the Fever to sell more tickets at a higher price—moving from a price of $60 and a quantity of 4,067 on the 2023 demand curve to a price of $110 and a quantity of 17,036 on the 2024 demand curve.
Supports: Macroeconomics, Chapter 9,Economics, Chapter 19, and Essentials of Economics, Chapter 13.
Image generated by GTP-4o.
In its “Employment Situation” report for July 2024, the Bureau of Labor Statistics (BLS) stated that according to the household survey the total number of people employed, the total number of people unemployed, and the unemployment rate all increased. Would we expect this result to always hold? That is, in a month in which both the total number of people employed and the total number of people unemployed increased will the unemployment rate always increase? Briefly explain.
Solving the Problem Step 1: Review the chapter material. This problem is about calculating the unemployment rate, so you may want to review Chapter 9, Section 9.1, “Measuring the Unemployment Rate, the Labor Force Participation Rate, and the Employment-Population Ratio.”
Step 2: Answer the question by explaining whether we can be certain what happens to the unemployment rate in a month in which both the total number of people employed and the total number of people unemployed increased. The unemployment rate is equal to the number of people unemployed divided by the number of people in the labor force (multiplied by 100). The labor force equals the sum of the number of people employed and the number of people unemployed.
Suppose, for example, that the unemployment rate in the previous month was 4 percent. If both the number of people employed and the number of people unemployed increase, the unemployment rate will increase if the increase in the number of people unemployed as a percentage of the increase in the labor force is greater than 4 percent. The unemployment rate will decrease if the increase in the number of people unemployed as a percentage of the increase in the labor force is less than 4 percent.
Consider a simple numerical example. Suppose that in the previous month there were 96 people employed and 4 people unemployed. In that case, the unemployment rate will be (4/(96 + 4)) x 100 = 4.0%.
Suppose that during the month the number of people employed increases by 30 and the number of people unemployed increases by 1. In that case, there are now 126 people employed and 5 people unemployed. The unemployment rate will have fallen from 4.0% to (5/(126 + 5)) x 100 = 3.8%.
Now suppose that the number of people employed increased by 30 and the number of people unemployed increases by 3. The unemployment will have risen from 4.0% to (7/(126 + 7)) x 100 = 5.3%.
We can conclude that what happened in July 2024 need not always happen. If both the total number of people employed and the total number of people unemployed increased during a given month, we can’t be sure whether the unemployment rate has increased or decreased.
Chicago Cubs Hall of Fame shortstop Ernie Banks was known for saying “It’s a great day for baseball. Let’s play two!” (Photo from the Baseball Hall of Fame)
First Solved Problem: Exchange Rates and Tourism
Supports: Macroeconomics, Chapter 18, Sections 18.2 and 18.6; and Economics, Chapter 28, Sections 28.2 and 28.6.
The headline of an article on nbcnews.com is: “The Fed May Soon Cut Interest Rates. That Could Make Your Next Trip Abroad More Expensive.”
Briefly explain the difference between a “strong dollar” and a “weak dollar.”
If you are going to spend two weeks on vacation in France, would you prefer that the dollar be strong or weak during that time? Briefly explain.
Briefly explain the connection between Federal Reserve monetary policy and the exchange rate between the U.S. dollar and other currencies.
Use your answers to parts a., b., and c. to explain what the headline means.
Solving the Problem
Step 1: Review the chapter material. This problem is about the effect of changes in exchange rates on import and export prices and the effect of changes in interest rates on exchange rates, so you may want to review Chapter 18, Sections 18.2 and 18.6.
Step 2: Answer part a. by explaining the difference between a “strong dollar” and a “weak dollar.” Generally, the U.S. dollar is called strong when it exchanges for more units of foreign currencies and is called weak when it exchanges for fewer units of foreign currencies. (Economists are less likely to use the phrases “strong dollar” and “weak dollar” than are members of the media.)
Step 3: Answer part b. by expalining whether you would like the U.S. dollar to be weak or strong during your vacation in France. France uses the euro as its currency. As a tourist, you will buy goods and services—such as restaurant meals and souvenirs—in euros. You would like the dollar to be strong because then you will be able to use fewer dollars to exhange for the euros you need to buy goods and services during your vacation.
Step 4: Answer part c. by explaining how Federal Reserve monetary policy affects the exchange rate. As we discuss in Section 18.6, when the Fed wants to pursue an expansionary monetary policy, the Federal Open Market Committee (FOMC) reduces its target for the federal funds rate, which typically results in other interest rates also declining. Lower interest rates make U.S. financial asses, such as Treasury bonds, less attractive relative to foreign financial assets, such as bonds issued by the French government. As a result the demand for U.S. dollars falls relative to the demand for foreign currencies, reducing the exchange rate between the dollar and other currencies. In other words, an expansionary monetary policy will result in a weaker dollar.
Step 5: Answer part d. by using your answers to parts a., b., and c. to expalin what the headline means. The headline indicates that the Fed may soon engage in an expansionary monetary policy, which will result in lower interest rates in the United States, leading to a weaker U.S. dollar. The weaker the dollar, the more dollars you will have to exchange to receive the same number of units of a foreign currency, causing you to have to spend more dollars to pay for the same goods and services during your trip. So, the Fed taking action to reduce interest rates will make your trip abroad more expensive.
Second Solved Problem: Solved Problem: Javier Milei and Argentina’s Exchange Rate Policy
Supports: Macroeconomics, Chapter 18, Sections 18.2 and 18.3; and Economics, Chapter 28, Sections 28.2 and 28.3.
Javier Milei was elected president of Argentina in December 2023. During the presidential campaign he proposed using market-based policies to address Argentina’s economic problems, particularly high rates of inflation and low rates of economic growth. One part of his program involves moving the government away from controlling the value of the peso either by allowing it to float or by making the U.S. dollar legal tender in Argentina. Initially, however, although Milei devalued the peso against the dollar, he didn’t allow the peso to float, keeping the peso pegged against the value of the dollar. An article in the Economist states that many economists believe that the peso is overvalued. The article notes that: “A pricey peso scares off tourists, makes exports expensive and deters investors.” The article also notes that allowing the peso to float “would probably push up inflation.”
Briefly explain what it means for a government to allow its currency to float.
What does it mean to say that a county’s currency is overvalued?
What does the article mean by a “pricey peso”? Why would a pricey peso scare off tourists, make exports expensive, and deter investors?
Why would allowing the peso to float probably push up inflation?
Solving the Problem
Step 1: Review the chapter material. This problem is about exchange rates and exchange rate systems, so you may want to review Chapter 18, Sections 18.2 18.3.
Step 2: Answer part a. by explaining what it means for a government to allow its currency to float. As we discuss in Section 18.3, when a government allows its currency to float it allows the exchange rate between its currency and other currencies to be determined by demand and supply in foreign exchange markets.
Step 3: Answer part b. by expalining what it means for a country’s currency to be overvalued. A currency is overvalued if a government pegs the exchange rate above the market equilibrium exchange rate.
Step 4: Answer part c. by explaining what a “pricey peso” means and why a pricey peso might scare off tourists, make exports expensive, and deter investors. In the context of this article, a pricey peso means an overvalued peso—one that is pegged above the market equilibrium exchange rate, as we noted in the answer to part b. If the peso is overvalued relative to other currencies, then tourists from those countries will find the prices of goods and services in Argentina to be high relative to the prices of those goods and services priced in their domestic currencies. We would expect that fewer foreing tourists would visit Argentina. A pricey peso would make the prices of Argentine exports higher in terms of U.S. dollars, euros, and other currencies. Those high prices will cause a decline in Argentine exports. Finally, a pricey peso will also discourage foreign investors from investing in Argentina because they will receive fewer units of their domestic currency in exchange for the pesos they earn from their investments in Argentina.
Step 5: Answer part d. by explaining why the Argentine government allowing the peso to float would likely increase inflation. The Argentine peso is overvalued, so allowing it to float will cause the value of the peso to decline relative to other currencies. As a result, the peso price of imports will increase. The prices of imported goods and services are included in the price indexes used to measure inflation, so floating the peso will likely increase the inflation rate in Argentina.
Supports: Microeconomics and Economics, Chapter 6, and Essentials of Economics, Chapter 7.
Photo from the New York Times.
An article in the Wall Street Journal reported that Starbucks during certain periods is cutting by 50 percent the prices of many of its coffees, including its Frappuccino. The article also noted that: “Many restaurant chains are pumping out new deals this year in a bid to reverse weak traffic.” The article also quoted a Starbucks spokesman as saying that Starbucks is cutting prices “to ensure that consumers who are facing a challenging economic environment continue to visit its cafes.”
What is Starbucks likely assuming about the price elasticity of demand for Frappuccinos?
Suppose that after cutting its price of Frappuccinos by 50 percent, the quantity of Frappuccinos sold increases by 20 percent. Ignoring any information other than the values of the price cut and the quantity increase, calculate the price elasticity of demand for Frappuccinos. Considering only the value of the price elasticity of demand you calculated, will Starbucks earn more revenue or less revenue from selling Frappuccions as a result of the price cut? Briefly explain.
Suppose that during the time that Starbucks cuts the price of Frappuccinos, competing coffee houses also cut the prices of their coffees. How will this fact affect your answer to part b.? Briefly explain.
Does the fact that, because of inflation, some consumers are facing a “challenging economic environment” affect your answer to part b.? Briefly explain.
Solving the Problem
Step 1: Review the chapter material. This problem is about the determinants of the price elasticity of demand and the effect of the value of the price elasticity of demand on a firm’s revenue following a price change, so you may want to review Chapter 6, Section 6.2 and Section 6.3.
Step 2: Answer part a. by explaining what Starbucks is likely assuming about the price elasticity of demand for Frappuccinos. Starbucks appears to be assuming that the demand for Frappuccions is price elastic, in which case a cut in the price will result in a more than proportional increase in the quantity of Frappuccions demanded.
Step 3: Answer part b. by using the values given to calculate the price elasticity of demand for Frappuccions and explain whether as a result of the price cut Starbucks will earn more or less revenue from selling Frappuccinos.If all other factors affecting the demand for a product are held constant, the price elasticity of demand equals the percentage change in the quantity demanded divided by the percentage change in price. Therefore, in this case the price elasticity of demand for Frappuccinos equals 20%/–50% = –0.4. Therefore, relying just on the information on the changes in the price and quantity demanded, the demand for Frappuccinos is price inelastic. As explained in Section 6.5, when demand is price inelastic, a cut in price will result in a decrease in revenue.
Step 4: Answer part c. by explaining whether other coffee houses cutting the prices of their coffees will affect your calculation from part b. of the price elasticity of demand for Frappuccinos. The calculation in part b. assumes that during the time that Starbucks cuts the price of Frappuccinos, nothing else that affects demand will have changed. We know that the coffees sold by other coffee houses are substitutes for Frappuccinos. So we would expect that if other coffeehouses cut the prices of their coffees, the demand curve for Frappuccinos will shift to the left. The 20 percent increase in the quantity of Frappuccions sold reflects the effects of both the price cut and the shift in the demand curve for Frappuccinos. Therefore our calculation of the price elasticity of demand for Frappuccinos is inaccurate. It’s likely that the price elasticity is larger (in absolute value) than the value we caculated in part b.
Step 5: Answer part d. by explaining whether the fact that some consumers are facing a “challenging economic environment” affects your answer to part b. The answer to part d. is similar to the answer to part c. If the fact that some consumers are facing a “challenging economic environment” means that these consumers are less likely to be buying coffee and other products away from home, then the demand curve for Frappuccinos will have shifted to the left during the period that Starbucks cut the price of these coffees. As a result, the value we computed for the price elasticity of demand in part b. will be inaccurate. Taken together, the factors mentioned in parts c. and d. indicate the difficulties that firms have in calculating the price elasticity of demand for their products during a time period when several factors that affect the demand for the products may be changing.
Supports: Microeconomics and Economics, Chapter 6.
Photo from the New York Times.
Blogger Matthew Yglesias made the following observation in a recent post: “If you look at gasoline prices, it’s obvious that if fuel gets way more expensive next week, most people are just going to have to pay up. But if you compare the US versus Europe, it’s also obvious that the structurally higher price of gasoline over there makes a massive difference: They have lower rates of car ownership, drive smaller cars, and have a higher rate of EV adoption.” (The blog post can be found here, but may require a subscription.)
What does Yglesias mean by Europe having a “structurally higher price” of gasoline?
Assuming Yglesias’s observations are correct, what can we conclude about the price elasticity of the demand for gasoline in the short run and in the long run?
Currently, the federal government imposes a tax of 18.4 cents per gallon of gasoline. Suppose that Congress increases the gasoline tax to 28.4 cents per gallon. Again assuming that Yglesias’s observations are correct, would you expect that the incidence of the tax would be different in the long run than in the short run? Briefly explain.
Would you expect the federal government to collect more revenue as a result of the 10 cent increase in the gasoline tax in the short run or in the long run? Briefly explain.
Solving the Problem
Step 1: Review the chapter material. This problem is about the determinants of the price elasticity of demand and the effect of the value of the price elasticity of demand on the incidence of a tax, so you may want to review Chapter 6, Section 6.2 and Solved Problem 6.5. (Note that a fuller discussion of the effect of the price elasticity of demand on tax incidence appears in Chapter 17, Section 17.3.)
Step 2: Answer part a. by explaining what Yglesias means when he writes that Europe has a “structurally higher” price of gasoline. Judging from the context, Yglesias is saying that European gasoline prices are not just temporarily higher than U.S. gasoline prices but have been higher over the long run.
Step 3: Answer part b. by expalining what we can conclude from Yglesias’s observations about the price elasticity of demand for gasoline in the short run and in the long run. When Yeglesias is referring to gasoline prices rising “next week,” he is referring to the short run. In that situation he says “most people are going to have to pay up.” In other words, the increase in price will lead to only a small decrease in the quantity demanded, which means that in the short run, the demand for gasoline is price inelastic—the percentage change in the quantity demanded will be smaller than the percentage change in the price.
Because he refers to high gasoline prices in Europe being structural, or high for a long period, he is referring to the long run. He notes that in Europe people have responded to high gasoline prices by owning fewer cars, owning smaller cars, and owning more EVs (electric vehicles) than is true in the United States. Each of these choices by European consumers results in their buying much less gasoline as a result of the increase in gasoline prices. As a result, in the long run the demand for gasoline is price elastic—the percentage change in the quantity demanded will be greater than the percentage change in the price.
Note that these results are consistent with the discussion in Chapter 6 that the more time that passes, the more price elastic the demand for a product becomes.
Step 4: Answer part c. by explaining how the incidence of the gasoline tax will be different in the long run than in the short run. Recall that tax incidence refers to the actual division of the burden of a tax between buyers and sellers in a market. As the figure in Solved Problem 6.5 illustrates, a tax will result in a larger increase in the price that consumers pay for a product in the situation when demand is price inelastic than when demand is price elastic. The larger the increase in the price that consumers pay, the larger the share of the burden of the tax that consumers bear. So, we can conclude that the tax incidence of the gasoline tax will be different in the short run than in the long run: In the short run, more of the burden of the tax is borne by consumers (and less of the burden is borne by suppliers); in the long run, less of the burden of the tax is borne by consumers (and more of the burden is borne by suppliers).
Step 5: Answer part d. by explaining whether you would expect the federal government to collect more revenue as a result of the 10 cent increase in the gasoline tax in the short run or in the long run. The revenue the federal government collects is equal to the 10 cent tax multiplied by the quantity of gallons sold. As the figure in Solved Problem 6.5 illustrates, a tax will result in a smaller decrease in the quantity demanded when demand is price inelastic than when demand is price elastic. Therefore, we would expect that the federal government will collect more revenue from the tax in the short run than in the long run.
Supports: Microeconomics, Macroeconomics, Economics, and Essentials of Economics, Chapter 1.
Photo of Taylor Swift from the Wall Street Journal.
Suppose that as a “verified fan” of Taylor Swift, you are able to buy a ticket to one of her concerts for $215. The price of the ticket isn’t refundable. (We discuss how Taylor Swift handles the sale of tickets to her concerts in the Apply the Concept “Taylor Swift Tries to Please Fans and Make Money” in Microeconomics and in Economics, Chapter 10, and in Essentials of Economics, Chapter 7.) You had been hoping to work a few hours of overtime at your job to earn some extra money. The day of the concert, your boss tells you that the only overtime available for the next month is that night from 6 pm to 10 pm—the same time as the concert. Working those hours of overtime will earn you $100 (after taxes). You check StubHub and find that you can resell your ticket for $1,000 (afer paying StubHub’s fee).
Given that information, briefly explain which of the following statements is correct:
If you attend the concert, the cost of using your ticket is $215—the price that you paid for it.
If you attend the concert, the cost of using your ticket is $1,000—the amount you can resell your ticket for.
If you attend the concert, the cost of using your ticket is $1,000 + $100 = $1,100—the amount you can resell your ticket for plus the amount you would have earned from working overtime rather than attending the concert.
If you attend the concert, the cost of using your ticket is $1,000 + $100 – $215 = $885—the amount you can resell your ticket for plus the amount you would have earned from working overtime rather than attending the concert minus the price you paid to buy the ticket.
Solving the Problem
Step 1: Review the chapter material. This problem is about the concept of opportunity cost, so you may want to review Chapter 1, Section 1.2.
Step 2: Solve the problem by using the concept of opportunity cost to determine which of the four statements is correct. Economists measure the cost of engaging in an activity as an opportunity cost—the value of what you have to give up to engage in the activity. Using this definition, only statement c. is correct; if you decide to use your ticket to attend the concert you will give up the $1,000 you could have received from selling the ticket plus the $100 you fail to earn as a result of attending the concert rather than working overtime. Note that the price you paid for the ticket isn’t relevant to your decision whether to attend the concert because the price of the ticket is nonrefundable. (The amount you paid for the ticket is a sunk cost because it can’t recovered. We discuss the role of sunk costs in decision making in Microeconomics and Economics, Chapter 10, Section 10.4, and in Essentials of Economics, Chapter 7, Section 7.4.)
Supports: Microeconomics and Economics, Chapter 6, and Essentials of Economics, Chapter 7.
Photo from from Reuters via the Wall Street Journal.
An article on bloomberg.com noted that in China after Apple cut by 10 percent the price of its iPhone 15 Pro Max—the most expensive iPhone model—sales of this model increased by 12 percent.
a. Based on this information, is the demand in China for this model iPhone price elastic or price inelastic? Briefly explain.
b. Do you have enough information to be confident in your answer to part a.? Briefly explain.
c. Assuming that the price elasticity you calculated in part a. is accurate, should managers at Apple be confident that if they cut the price of this iPhone model by an additional 10 percent they would sell 12 percent more? Briefly explain.
Solving the Problem
Step 1: Review the chapter material. This problem is about the price elasticity of demand, so you may want to review Microeconomics (and Economics), Chapter 6, Sections 6.1, 6.2 and 6.3 (Essentials of Economics, Chapter 7, Sections 7.5, 7.6, and 7.7)
Step 2: Answer part a. by using the information provided to determine whether the demand for this iPhone model in China is price elastic or price inelastic. In Section 6.1, we define the price elasticity of demand as being equal to (Percentage change in quantity demanded)/(Percentage change in price). From the information given, the price elasticity of demand for this iPhone model in China equals 12%/–10% = –1.2. Because this value is greater than 1 in absolute value, we can conclude that demand for this iPhone model in China is price elastic.
Step 3: Answer part b. by discussing whether you have enough information to be confident in your answer to part a. If we have values for the change in price and the change in the quantity demanded, we can calculate the price elasticity of demand provided that nothing that would affect the willingness of consumers to buy the good—other than the price of the good—has changed. In this case, if other factors that are relevant to consumers in making their decision about buying that iPhone model have changed, then the demand curve will have shifted and the 12 percent increase in iPhones sold will be a mixture of the effect of the price having decreased and the effects of other factors having changed. For example, if the prices of smartphones sold by Vivo and Huawei—two Chinese firms whose smartphones compete with the iPhone—had increased, then the demand curve for the iPhone 15 Pro Max will have shifted to the right and our calculation in part a. will not give us an accurate value for the price elasticity of demand for the iPhone 15 Pro Max.
Step 4: Answer part c. by explaining whether, assuming that the price elasiticity you calculated in part a. is accurate, Apple’s managers can be confident that if they if they cut the price of this iPhone model by an additional 10 percent they would sell 12 percent more of this model. The first price cut for this iPhone model caused a movement down the demand curve. For Apple’s managers to be confident that that the same percentage price cut would result in the same percentage increase in the quantity sold, the price elasticity would have to be constant along the demand curve for this model. As we show explicitly for a linear demand curve in Section 6.3, the price elasticity of demand is unlikely to be constant along the demand curve (although in an unusual case it would be). In general, we expect that in moving further down the demand curve the price elasticity of demand will decline in absolute value. If that result holds in this case, then an additional 10 percent cut in price is likely to result in less than a 12 percent increase in the quantity demanded.
Supports: Macroeconomics, Chapter 8, Economics, Chapter 18, and Essentials of Economics, Chapter 12.
In a report, a consulting firm claimed that wealth is a better measure of the financial health of an economy than is GDP. They made the following argument:
“GDP counts items multiple times. For instance, if someone is paid USD 100 for a product/service and they then pay someone else that same USD 100 for another product/service, that adds USD 200 to a country’s GDP, despite the fact that only USD 100 was produced at the start.”
Briefly explain whether you agree with the consulting firm’s argument.
Solving the Problem
Step 1:Review the chapter material. This problem is about how GDP is calculated, so you may want to review Macroeconomics, Chapter 8, Section 8.1, “Gross Domestic Product Measures Total Production” (Economics, Chapter 18, Section 8.1 and Essentials of Economics, Chapter 12, Section 12.1)
Step 2:Answer the question by explaining whether the consulting firm has correctly explained how the Bureau of Economic Analysis calculates GDP. The consulting firm has given an incorrect explanation of how GDP is calculated, so you should disagree with the firm’s argument. The definition of GDP in the chapter is: “The market value of all final goods and services produced in a country during a period of time.” The quoted excerpt is incorrect in claiming that GDP counts items multiple times. In terms of the example, if you pay $100 for a (very nice!) haircut at a hair salon and the owner of the hair salon uses that $100 to buy groceries, both transactions should be included in GDP because they represent $200 worth of production—a $100 haircut and $100 worth of groceries. Only buying and selling of used goods or of intermediate goods is excluded from GDP. In other words, contrary to the firm’s claim, when the Bureau of Economic Analysis calculates GDP, it doesn’t “count items multiple times.”
Supports: Microeconomics, Chapter 11, Section 11.5; Economics, Chapter 11, Section 11.5; and Essentials of Economics, Chapter 8, Section 8.5
Photo from the Wall Street Journal.
Imani owns a firm that sells payroll services to companies in the Atlanta area. Her largest cost is for labor. She employs workers who use software to prepare payroll reports and to handle texts and calls from client firms. She decides to begin using a generative AI program, like ChatGPT, which is capable of quickly composing thorough answers to many questions and write computer code. She will use the program to write the additional computer code needed to adapt the payroll software to individual client’s needs and to respond to clients seeking advice on payroll questions. Once the AI program is in place, she will need only half as many workers. The number of additional workers she needs to hire for every 20 additional firms that buy her service will fall from 5 to 1. She will have to pay a flat monthly licensing fee for the AI program; the fee will not change with the number of firms she sells her services to. Imani determines that making these changes will reduce her total cost of providing services to her current 2,000 clients from $2,000,000 per month to $1,600,000 per month
In answering the following questions, assume that, apart from the number of workers, none of the other inputs—such as the size of her firm’s office, the number of computers, or other software—change as a result of her leasing the AI program.
a. Briefly explain whether each of the following statements about the cost situation at Imani’s firm after she begins using the AI program is correct or incorrect.
Her firm’s average total cost, average variable cost, and average fixed cost curves will shift down, while her firm’s marginal cost curve will shift up.
Her firm’s average total cost, average variable cost, average fixed cost and marginal cost curves will all shift up.
Her firm’s average total cost, average variable cost, and marginal cost curves will shift down, while her average fixed cost curve will shift up.
Her firm’s average total cost, average variable cost, average fixed cost, and marginal cost curves will all shift down.
Her firm’s average fixed cost curve will shift up, but her other cost curves will be unchanged.
b. Draw a graph illustrating your answer to part a. Be sure to show the original average total cost, average variable cost, average fixed cost, and marginal cost curves. Also show the shifts—if any—in the curves after Imani begins using the AI program.
Solving the Problem
Step 1: Review the chapter material. This problem requires you to understand definitions of costs, so you may want to review the sections “The Difference between Fixed Costs and Variable Costs,” “Marginal Costs,” and “Graphing Cost Curves”
Step 2: Answer part (a) by explaining whether each of the five listed statements is correct or incorrect. The cost of the AI program is fixed because it doesn’t change with the quantity of her services that Imani sells. Her firm will have greater fixed costs after licensing the AI program but she will have lower variable costs because she is able to produce the same level of output with fewer workers. Her marginal cost will also decline because she needs to hire fewer workers as the quantity of services she sells increases. We know that the average total cost per month of providing her service to 2,000 clients has decreased because we are given the information that it changed from ($2,000,000/2,000) = $1,000 to ($1,600,000/2,000) = $800.
This statement is incorrect because her average fixed cost curve will shift up as a result of her total fixed cost having increased by the amount of the AI program license and because her marginal cost curve will shift down, not up.
This statement is incorrect because all of her cost curves, except for average fixed cost, will shift down, not up.
This statement is correct because it describes the actual shifts in her cost curves.
This statement is incorrect because her average fixed cost curve will shift up, not down.
This statement is incorrect because her rather than being unaffected, her average total cost, average variable cost, and marginal cost curves will shift down.
Step 3: Answer part (b) by drawing the cost curves for Imani’s firm before and after she begins using the AI program. Your graph should look like the following, where the curves representing the firm’s costs before Imani begins leasing the AI program are in blue and the costs after leasing the program are in red.
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