Elkhart County, Indiana Rides the Surge in Spending on Consumer Durables

More than 80 percent of the recreational vehicles (RV) sold in the United States are manufactured in Elkhart County, Indiana. As we discuss in the opener to Chapter 22 in Economics (Chapter 12 in Macroeconomics), being dependent on sales of expensive durable goods like RVs means that the county is particularly vulnerable to the business cycle, with local firms experiencing rising sales during economic expansions and sharply falling sales during economic recessions. Accordingly, the unemployment rate in the county fluctuates much more during the business cycle than is typical—as shown in the above graph.

For example, during the Great Recession of 2007-2009, the unemployment rate in the country rose from a low of 3.9 percent in May 2007 to a high of 20 percent in March 2009, before declining during the following economic recovery.  Just before the start of the Covid-19 recession of 2020, the unemployment rate in Elkhart was 2.8 percent. It then soared to 30.8 percent in April. 

But, as we discuss in the chapter, the recovery from the 2020 recession was unusually rapid, although uneven. Many services industries, such as restaurants, gyms, and movie theaters continued to struggle well into 2021 as firms had difficulty attracting workers and as some consumers remained reluctant to spend time inside in close contact with other people. In contrast, consumer spending on durable goods was far above its pre-pandemic level, as well as being above the rate at which it had been growing during the years before the pandemic. The two graphs below show real consumer spending on durables and on services up through August 2021.

During 2021, sales of RVs through August were 50 percent higher than in the same period in 2020 and were on a pace to reach record annual sales. The success of the RV industry has led to rising incomes in Elkhart County, which, in turn, has allowed the area to attract other industries, including a logistics center that when completed will be the largest industrial building in Indiana and an Amazon warehouse that when completed will provide 1,000 new jobs. Rising incomes have also supported other businesses, such as community theaters, art galleries, and a recently reopened 1920s-era hotel.

In October 2021, the Wall Street Journal ranked Elkhart County first in its rating of metropolitan areas as measured by the index it compiles with realtor.com. The index “identifies the top metro areas for home buyers seeking an appreciating housing market and appealing lifestyle amenities.” If consumers continue to buy more goods and fewer services, it could be bad news for restaurants and other service industries, but good news for places like Elkhart that depend on goods-producing industries. 

Sources: Nicole Friedman, “RV Capital of America Tops WSJ/Realtor.com Housing Index in Third Quarter,” wsj.com, October 19, 2021; Business Wire, “Amazon Announces New Robotics Fulfillment Center and Delivery Station in Elkhart County, Creating More Than 1,000 New, Full-Time Jobs,” businesswire.com, October 7, 2021; Construction Review Online, “Hotel Elkhart Grand Opening Celebrated in Elkhart, Indiana,” constructionreviewonline.com, October 4, 2021; Construction Review Online, “Elkhart County Logistics Facility to Bring about 1,000 jobs in Indiana,” constructionreviewonline.com, August 16, 2021; Federal Reserve Bank of St. Louis; and RV Industry Association.

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