Tag: Steven King

The cover of Steven King’s novel The Stand. (Image from amazon.com)

In Microeconomics, Chapter 10, we have a section on “Pitfalls in Decision Making.” One of those pitfalls is the failure to ignore sunk costs. A sunk cost is one that has already been paid and cannot be recovered.

In his book On Writing: A Memoir of the Craft, King discusses his writing of The Stand (a book he describes as “the one my longtime readers still seem to like the best.”) At one point he had had trouble finishing the manuscript and was considering whether to stop working on the novel:

“If I’d had two or even three hundred pages of single-spaced manuscript instead of more than five hundred, I think I would have abandoned The Stand and gone on to something else—God knows I had done it before. But five hundred pages was too great an investment, both in time and in creative energy; I found it impossible to let go.”

King seems to have committed the error of ignoring sunk costs. The time and creative energy he had put into writing the 500 pages were sunk—whether he abandoned the manuscript or continued writing until the book was finished, he couldn’t get back the time and energy he had expanded on writing the first five hundred pages.  That he had already written 300 pages or 500 pages wasn’t relevant to his decision because if a cost is sunk it doesn’t matter for decision making whether the cost is large or small.

Is it relevant in assessing King’s decision that in the end he did finish The Stand, the novel sold well—earning King substantial royalties—and his fans greatly admire the novel? Not directly because only with hindsight do we know that The Stand was successful. In deciding whether to finish the manuscript, King shouldn’t have worried about the cost of the time and energy he had already spent writing it. Instead, King should have compared the expected marginal cost of finishing the manuscript with the expected marginal benefit from completing the book. Note that the expected marginal benefit could include not only the royalty earnings from sales of the books, but also the additional appreciation he received from his fans for writing what turned out to be their favorite novel.

When King paused working on the manuscript after having written 500 pages, the marginal cost of finishing was the opportunity cost of not being able to spend those hours and creative energy writing a different book. Given the success of The Stand, the marginal benefit to King from completing the manuscript was almost certainly greater than the marginal cost. So, completing the manuscript was the correct decision, even if he made it for the wrong reason!